Brands Product Manager

About Hytech

Hytech is a leading management consulting firm headquartered in Australia and Singapore, specialising in digital transformation for fintech and financial services organisations. We deliver end-to-end consulting services and provide robust middle- and back-office solutions that enable our clients to optimise operations, enhance efficiency, and stay ahead in a fast-evolving digital landscape.

With more than 2,000 professionals worldwide, Hytech has a strong and growing international presence, with offices across Australia, Singapore, Malaysia, Taiwan, the Philippines, Thailand, Morocco, Cyprus, Dubai, and beyond.

About the Role

We are looking for a Brands Product Manager to support brand growth initiatives through campaign-driven and product-led solutions. This role will focus on translating business growth goals into scalable product and campaign strategies, and driving end-to-end delivery with cross-functional teams.

Responsibilities

• Partner closely with brand and business teams to understand growth objectives (acquisition, activation, conversion, retention) and translate them into clear product and campaign requirements

• Lead the planning and execution of growth and campaign-related product initiatives, including campaign mechanics, user journeys, and product solutions

• Own the end-to-end delivery of growth projects, coordinating with engineering, design, marketing, and operations teams to ensure high-quality and timely

delivery

• Analyze campaign and growth performance, conduct post-launch reviews, and continuously optimize product and campaign effectiveness

• Stay informed about growth trends, campaign mechanics, and industry best practices, and apply relevant insights to the business

Requirements

• 5+ years of experience in growth, campaign, or related product roles, with proven success in growth or campaign initiatives

• Strong ability to translate business goals into structured product solutions and execution plans

• Solid analytical and problem-solving skills, with the ability to summarize insights and drive action

• Ability to independently own and deliver growth-related projects end to end

• Strong communication and collaboration skills

Preferred Qualifications

• Bilingual communication skills in English and Chinese to communicate with Chinese Speaking Stakeholders

• Experience working with brand-driven, platform-based, or high-frequency campaign products

• Experience in scaling growth initiatives or building growth solutions from scratch