Braze Campaign Developer

Role Overview

The Braze Campaign Senior Specialist / Developer is a senior hands-on engineer responsible for configuring, building, testing, and troubleshooting complex customer engagement campaigns, real-time triggers, and dynamic API-driven interactions across mobile and digital channels.

Key Responsibilities

• Complex Journey Implementation: Build complex, branching, multichannel Canvases using Canvas Flow, decision splits, exception events, and re-eligibility controls.
• Advanced Liquid and Dynamic Content: Write advanced Liquid template logic for dynamic content, nested data arrays, multi-market pricing and currency, and bilingual copy.
• Connected Content and Webhook Scripting: Implement Connected Content calls to external middleware, product catalogues, and CMS endpoints, with resilient caching and fallback logic.
• Trigger-Based Event Integration: Build real-time, event-triggered campaigns driven by custom events, such as usage threshold warnings, top-ups, and border crossings.
• Technical Troubleshooting: Debug payload errors, template parsing defects, webhook timeouts, and audience segmentation discrepancies.

Required Qualifications and Experience

• Experience: 5-10 years in campaign engineering and marketing automation development, including 3+ years of hands-on experience building advanced Braze journeys.
• Core Skills: Advanced Liquid programming, HTML5/CSS3 for email, JSON data payloads, RESTful APIs, and webhook configuration.
• Channel Mastery: Proven experience building campaigns across Email, Push (iOS/Android), In-App Messages (IAM), and SMS.
• Analytical Skills: Ability to inspect API request and response logs, troubleshoot webhook failures, and optimize message delivery speed.

Key Deliverables

• End-to-end configured multichannel Canvases and campaigns
• Dynamic Liquid code snippets and fallback matrices
• Connected Content call scripts and webhook payloads
• Campaign technical architecture sheets and execution runbooks

Locations- Pan India

Exp- 5+Years