Bread Improver Sales Executive

Bread Improver Sales Executive

Location: Lagos
Employment Type: Full-Time
Level: Junior
Salary: ₦150,000 – ₦170,000 monthly
Additional Benefits: Transport Allowance + Performance Incentives

Job Summary

We are seeking a proactive and energetic Bread Improver Sales Executive to drive market penetration and sales growth for our bread improver products.

The successful candidate will be a strong field-oriented professional who is comfortable visiting markets, engaging customers and dealers, building relationships, identifying new business opportunities, and ensuring effective product availability and stock management.

This role is ideal for a candidate with excellent communication and interpersonal skills who enjoys working directly with customers and developing strong relationships within the market.

Key Responsibilities

• Visit markets, bakeries, distributors, dealers, and potential customers regularly to promote bread improver products.
• Identify and develop new customers and dealers within assigned territories.
• Build and maintain strong relationships with existing customers and market stakeholders.
• Introduce customers and dealers to the company's bread improver products and communicate their benefits effectively.
• Generate leads and convert prospects into active customers.
• Monitor product availability and stock levels with customers and dealers.
• Follow up on customer orders and ensure timely replenishment where required.
• Gather market intelligence on customer needs, competitor activities, pricing, and product availability.
• Support market penetration activities and promotional campaigns.
• Maintain regular contact with customers to encourage repeat purchases.
• Resolve basic customer concerns and escalate complex issues when necessary.
• Keep accurate records of customer visits, orders, sales activities, and market feedback.
• Achieve assigned sales, customer acquisition, and market coverage targets.
• Work closely with the sales and distribution team to ensure products are effectively positioned in the market.

Requirements

• OND, HND, B.Sc., or equivalent qualification in Marketing, Business Administration, Sales, Food Science, or a related field.
• 0–2 years of sales, marketing, business development, merchandising, or field-sales experience.
• Experience in FMCG, bakery products, food ingredients, flour, bread improvers, or related products is an advantage.
• Must be comfortable working extensively in the field and visiting markets, bakeries, dealers, and customers.
• Strong communication and interpersonal skills.
• Good customer relationship management and networking abilities.
• Ability to build and maintain relationships with customers and dealers.
• Good negotiation and persuasion skills.
• Ability to monitor customer/dealer stock and identify replenishment needs.
• Self-motivated, energetic, target-driven, and results-oriented.
• Ability to work independently with minimal supervision.
• Must be willing to travel within the assigned territory.

Method of Application:

Qualified candidates should send their CVs to [email protected] using the job title as the subject of the mail.

Work Location: In person