Broadcast Traffic Coordinator

Objective:

The Broadcast Traffic Coordinator supports traffic department operations by executing established workflows, coordinating production materials, and facilitating the timely distribution of broadcast materials to television and radio stations.

Administrative:

• Support Traffic team members and agency partners in the execution of daily traffic operations and assigned projects.
• Identify, recommend, and implement process improvements that enhance efficiency, accuracy, and communication.
• Exercise logical judgment and problem-solving skills to resolve issues and conflicts with minimal supervision.
• Provide support and subject matter expertise regarding traffic inquiries, estimating, station discrepancies, and departmental workflows.
• Adapt to changing priorities while ensuring timely completion of department deliverables.

Production:

• Process and monitor production scripts, ensuring accuracy and timely progression through the production workflow.
• Act as a liaison between StudioZ, agency departments, and station partners.
• Coordinate timely commercial approvals and broadcast material deliveries while supporting the resolution of production-related issues.

Traffic:

• Collaborate with internal departments, media teams, and station partners to develop and execute traffic instructions.
• Review upcoming media buys and campaign schedules to ensure traffic readiness and timely material deployment.
• Create and process distribution orders through approved vendors
• Coordinate the delivery of broadcast materials, including Co-Op scripts, storyboards, work-in-progress (WIP) assets, and final clearance documentation, ensuring all deadlines are met.
• Maintain accurate Traffic and Production records, confirmations, delivery status, and other required documentation within agency systems.
• Support client, agency, and departmental traffic initiatives by troubleshooting issues, resolving discrepancies, and assisting with workflow execution as needed.

Team Responsibilities

• Effectively interact with agency personnel, station partners, and external vendors to support traffic operations.
• Assist team members in completing departmental tasks and meeting established deadlines.
• Process dub requests and coordinate related material deliveries as required.
• Monitor, review, and respond to station emails and traffic-related inquiries in a timely manner.
• Maintain and update station contact information for traffic schedules, material distribution, and Co-Op deliveries.
• Review, investigate, and respond to traffic and media discrepancies.
• Escalate unresolved or significant media discrepancies to the Traffic Supervisor for review and resolution.
• Support traffic scheduling, distribution, and material delivery activities as needed to meet client and agency requirements.

Requirements

• Ad agency and broadcast experience are a plus
• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience
• Must be able to work onsite and full-time in our Fort Lauderdale, FL office
• Demonstrate strong organizational, time management, and prioritization skills in a fast-paced environment.
• Adapt effectively to changing priorities, deadlines, and business needs while managing multiple tasks simultaneously.
• Exhibit a positive, cooperative, and professional attitude when working with team members, agency personnel, clients, and vendors.
• Be flexible to work additional hours, including early mornings or evenings, as needed to support client and agency deadlines.
• Possess the ability to learn new systems, processes, and workflows quickly and effectively.
• Become proficient in agency systems and software, including but not limited to: Workfront (Project Management). D365 (Financial Management). DDS (Media Buys). Prisma (Traffic Management). Extreme Reach & Yangaroo, Comcast (distribution vendor). MediaVu & ThinkTv (network clearance). Microsoft Office Suite
• Perform additional duties and responsibilities as assigned and adapt to unexpected tasks as business needs arise.