Btl Executive

About the Role

Aura Realtors is looking for a dynamic and result-oriented BTL / Offline Marketing Executive to plan and execute ground-level marketing activities for our real estate projects. The candidate will be responsible for generating quality leads through offline campaigns, activations, events, and local marketing initiatives.

Key Responsibilities

• Plan and execute BTL and offline marketing activities across Navi Mumbai.
• Conduct society activations, kiosk activities, exhibitions, events, and promotional campaigns.
• Manage pamphlet/leaflet distribution, branding, banners, standees, and outdoor activities.
• Identify high-footfall locations and potential customer catchment areas.
• Coordinate with vendors, promoters, agencies, and event teams.
• Generate and collect customer leads through offline campaigns.
• Coordinate with the Presales and Sales teams for lead follow-ups and site visits.
• Track campaign performance, leads generated, site visits, and bookings.
• Prepare regular reports on activities, expenses, leads, and ROI.
• Conduct market visits and competitor activity analysis.
• Ensure proper execution and visibility of all marketing materials at assigned locations.
• Support promotional events and property exhibitions.
• Maintain strong relationships with local societies, businesses, vendors, and other relevant stakeholders.
• Ensure all activities are completed within the approved budget and timelines.

Requirements

• 13 years of experience in BTL, Offline Marketing, Field Marketing, Activation, or Real Estate Marketing.
• Candidates with real estate experience will be preferred.
• Good knowledge of Navi Mumbai local markets and catchment areas.
• Strong communication and coordination skills.
• Good vendor and event management skills.
• Comfortable with field work and travelling across Navi Mumbai.
• Ability to manage multiple activities simultaneously.
• Target-oriented and proactive approach.
• Basic knowledge of MS Excel and reporting.

Key Performance Indicators (KPIs)

• Number of BTL activities executed
• Leads generated
• Qualified leads generated
• Site visits generated
• Bookings/conversions from offline campaigns
• Cost per lead
• Campaign ROI
• Vendor and activity management efficiency