Btl Executive

We are looking for a proactive and creative BTL / Marketing Executive to plan and execute below-the-line marketing activities, brand activations, events, promotions, and local marketing campaigns. The ideal candidate should have strong execution skills, vendor coordination experience, and an understanding of on-ground marketing.

Key Responsibilities

• Plan and execute BTL marketing campaigns, activations, promotions, and events.
• Coordinate with vendors, agencies, promoters, and other external partners.
• Manage branding and promotional activities at stores, outlets, institutions, events, and public locations.
• Identify opportunities for local-area marketing and customer engagement.
• Support ATL/digital marketing campaigns with on-ground execution.
• Prepare campaign plans, budgets, timelines, and execution reports.
• Monitor campaign performance, customer response, leads, and ROI.
• Ensure proper implementation of branding guidelines and marketing collateral.
• Conduct market visits and competitor analysis.
• Coordinate with sales teams to support lead generation and business objectives.
• Track marketing expenses and ensure activities are completed within budget.
• Collect photographs, data, invoices, and other documentation for campaign reporting.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 14 years of experience in BTL, field marketing, activations, events, or trade marketing.
• Strong vendor and agency management skills.
• Good communication, negotiation, and coordination abilities.
• Willingness to travel for on-ground activities.
• Ability to manage multiple campaigns and deadlines.
• Good knowledge of MS Office/Google Workspace.
• Creative, energetic, and execution-oriented approach.

Key Performance Indicators (KPIs)

• Successful and timely execution of campaigns.
• Lead generation and customer acquisition.
• Campaign reach and engagement.
• Cost efficiency and marketing ROI.
• Vendor/agency performance.
• Compliance with branding and execution standards.