BTL Manager

Pune
Experience : 4 - 8 Years
Male candidate preferred

Why Join Us

At Lokmanya Multipurpose Co-operative Society, you will have the chance to drive the growth of our gold loan business, develop customer relationships, and contribute to our success in a dynamic and rewarding environment.

Job Responsibilities

Strategy & Planning

• Develop and implement BTL marketing strategies aligned with overall brand and business objectives.
• Create annual and quarterly activation calendars.
• Identify opportunities for consumer engagement through on-ground activities.
• Coordinate with sales, brand, and digital teams for integrated campaigns.

Campaign Execution

• Manage product launches, roadshows, exhibitions, retail activations, and sampling programs.
• Ensure flawless execution of all on-ground promotions.
• Oversee POSM (Point of Sale Materials) design, production, and deployment.
• Coordinate with agencies, vendors, and event partners.

Trade Marketing Support

• Work closely with sales teams to support distributor and retailer promotions.
• Design schemes and promotional activities to improve visibility and sell-through.
• Monitor merchandising standards across retail outlets.

Budget Management

• Prepare and manage BTL campaign budgets.
• Negotiate with vendors and agencies to optimize costs.
• Track expenses and ensure activities stay within approved budgets.

Performance Tracking & Reporting

• Measure campaign effectiveness using KPIs such as reach, footfall, leads, and conversions.
• Conduct post-campaign analysis and provide recommendations.
• Prepare regular reports for management.

Team & Vendor Management

• Supervise field promoters, merchandisers, and activation staff.
• Manage third-party agencies and ensure SLAs are met.
• Train teams on brand guidelines and campaign objectives.

Required Qualifications

• Bachelor s degree in marketing, Business Administration, or related field.
• MBA in Marketing preferred.
• 4-8 years of experience in BTL marketing, trade marketing, or brand activations.
• Experience in FMCG, Consumer Durables, Retail, Telecom, BFSI, or similar industries.

Required Skills

• Strong project management and execution skills.
• Excellent communication and negotiation abilities.
• Budget planning and cost control.
• Vendor and agency management.
• Analytical and reporting skills.
• Knowledge of consumer behavior and market trends.
• Proficiency in Microsoft Excel, PowerPoint, and marketing tools.

Key Performance Indicators (KPIs)

• Campaign execution quality and timeliness.
• ROI on BTL activities.
• Sales uplift from activation programs.
• Brand visibility and consumer engagement metrics.
• Budget adherence.
• Vendor performance.

Preferred Attributes

• • Highly organized and detail-oriented.
  • Creative thinker with strong problem-solving skills.
  • Ability to work under tight deadlines.
  • Willingness to travel extensively.
  • Strong interpersonal skills.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.