Business Analyst

Business Analyst / Insights Analyst

Experience- 4 yrs

Location- Pan India

Immediate joiner-30 days max

Preference:

• Business Analyst( Preferably having experience & domain expertise in Sales, Event & Marketing)
• Will be able to cover US hours till 2 am IST

We are seeking a highly organized and data-driven Insights Analyst for Partner Webinar Operations. In this role, you will own the Webinar insights data analysis and insights generation for our webinar programs. From generating targeted invite lists to analyzing post-event survey data, you will be crucial in driving webinar registrations and elevating the overall event experience.

By translating raw data into actionable reports, you will ensure that our Communications team and leadership are actively listening to partner feedback, integrating the "voice of the partner" into our strategy, and continuously optimizing our outreach efforts.

Key Responsibilities

Pre Webinar

• Management of Webinar invite Database: Maintaining a comprehensive "Uber database" of opted-in partners to facilitate efficient webinar invite list generation.
• Administrative Outputs: Producing anonymized session reports that provide attendance data as well as delivering bi-weekly insights for leadership.
• Analytics & Insights Reporting:
• Webinar Metrics Management: Maintain comprehensive webinar metrics reports (currently utilizing slide decks), pulling together data from trackers, surveys, and attendance logs.
• Pull and build targeted invite lists for each webinar based on specific interest markers (e.g., partner type, topic) to drive attendance.
• Partner Insights & Feedback: Synthesize this raw feedback into compelling quarterly insights reports for leadership with actionable recommendations.
• Program Optimization & Tracking: Track registration spikes before and after targeted invites and promotional pushes to demonstrate measurable ROI. Develop clear measurement plans for new program improvements to gauge effectiveness versus the level of effort.
• Privacy-Compliant Reporting: Generate anonymous registration and attendance reports, strictly adhering to data privacy guidelines regarding the handling and sharing of Personally Identifiable Information (PII).
• Data Visualization: Design and manage dashboards (using tools like Looker or AppSheet) to present complex data trends clearly to non-technical stakeholders.

Expected Outcomes from the role

• Process Automation: Success is measured by the ability to transition manual, time-consuming tasks into streamlined, automated workflows.
• Actionable Insights: Providing leadership with clear, accessible visual trends (similar to Google Trends) that translate data into actionable recommendations.
• Program Scalability: Establishing the underlying partner database is essential for scaling the webinar pilot program.

Required Qualifications

Experience & Core Competencies

• Industry Experience: 4+ years of experience working as Business Analyst.
• Experience in Sales & marketing webinars, campaign marketing or a related role within a SaaS environment is a plus.
• Technical Tooling: Experience with robust data tools capable of handling complex filtering and export requirements (e.g., Looker, AppSheet, Advance Excel and SQL scripting with working on backend tables).
• Data & Business Analysis: Strong proficiency in analyzing both quantitative and qualitative data to generate actionable insights. Proven track record of gathering insights from raw data and presenting them to leadership in a compelling way with clear, actionable takeaways.
• Data Visualization: A creative eye for presenting complex data clearly and effectively to non-technical leadership.
• Cross-Functional Collaboration: Proven ability to work seamlessly with diverse teams, including Growth Marketing, Product Marketing, Content, Marketing Operations, Campaigns, Sales, and external partners.
• Problem-Solving: Proactive ability to identify project roadblocks, troubleshoot technical issues on the fly, and implement effective, calm solutions under pressure.
• Communication: Clear, concise, and highly effective written and verbal communication skills.

Preferred Qualifications

• AI Tools: Experience utilizing AI tools to support copy generation, campaign execution, content repurposing, or scaling program operations.
• Google Workspace: Deep expertise in Sheets, Docs, Slides, Drive, Meet, Chat, and Gmail.
• Domain extraction, data normalization, deduplication, string manipulation, and list segmentation.

Interested candidates can share their CV / DM me.

[email protected]