Business Analyst

Job Description: Business Analyst - Adtech

Location: United States (Remote / Hybrid – Client site visits as required)

Practice Area: Media, Telecome

Employment Type: Full-Time

About Tredence Inc.

Tredence is a global analytics services and AI engineering company solving the "last-mile adoption" problem in data and AI. We partner with Fortune 500 enterprises across Retail, CPG, Healthcare, High-Tech, and Financial Services to drive measurable business outcomes through data-driven innovation.

We bridge the gap between deep algorithmic experimentation and enterprise-grade software execution. Our proprietary IP and certified accelerators (such as Customer Cosmos , NBA Personalization Engine , and Test & Learn Platform ) help global retailers achieve real-time decisioning at scale. With over 2,500 technologists, data scientists, and industry practitioners worldwide, Tredence empowers clients to build scalable platforms on GCP, AWS, and modern edge infrastructure.

Responsibilities:

• Vendor/platform management: working with Meta, LinkedIn, TikTok, IAS, Sprinklr, DSPs, ad servers, measurement partners, etc.
• Media buying & inventory: understanding how inventory is sourced and purchased—direct, programmatic, auction-based, reserved, real-time inventory, CPM/CPC/CPA pricing.
• Pricing & commercial evaluation: comparing CPMs, platform/media fees, tech fees, data costs, verification costs and overall cost efficiency.
• Budget stewardship: managing gross/net budgets, fee calculations, reallocations, pacing, under/overspend and reconciliation.
• Contract/SOW exposure: supporting MSAs, SOWs, insertion orders, rate cards, platform agreements, renewal discussions or vendor onboarding.
• Vendor selection / RFPs: helping evaluate vendors based on capabilities, pricing, integrations, measurement, brand safety, service levels and technical requirements.
• Billing & reconciliation: validating invoices against delivered media, resolving discrepancies and ensuring spend aligns with approved budgets/POs.
• Cross-functional work: coordinating among media teams, Ad Ops, Finance, Legal, Procurement, clients and technology vendors. Vendor/platform management: working with Meta, LinkedIn, TikTok, IAS, Sprinklr, DSPs, ad servers, measurement partners, etc.
• Media buying & inventory: understanding how inventory is sourced and purchased—direct, programmatic, auction-based, reserved, real-time inventory, CPM/CPC/CPA pricing.
• Pricing & commercial evaluation: comparing CPMs, platform/media fees, tech fees, data costs, verification costs and overall cost efficiency.
• Budget stewardship: managing gross/net budgets, fee calculations, reallocations, pacing, under/overspend and reconciliation.
• Contract/SOW exposure: supporting MSAs, SOWs, insertion orders, rate cards, platform agreements, renewal discussions or vendor onboarding.
• Vendor selection / RFPs: helping evaluate vendors based on capabilities, pricing, integrations, measurement, brand safety, service levels and technical requirements.
• Billing & reconciliation: validating invoices against delivered media, resolving discrepancies and ensuring spend aligns with approved budgets/POs.
• Cross-functional work: coordinating among media teams, Ad Ops, Finance, Legal, Procurement, clients and technology vendors.

What We Offer

• Impact at Scale: Lead an industry-defining digital and agentic AI transformation touching millions of households and shopping trips every week.
• Cutting-Edge Innovation: Architect solutions combining the latest advancements in Graph AI, GenAI agents, and real-time predictive decisioning.
• Dynamic Culture: High-growth, meritocratic environment backed by strong leadership, continuous learning, and competitive equity/incentive structures.