Business Analyst

Job highlights

• 2+ years in product or data analytics with proficiency in SQL, Tableau/Power BI/Looker, and experience with GA4, Firebase, WebEngage event tracking
• Gather and manage data, track user events, analyze user behavior, build dashboards, monitor KPIs, collaborate cross-functionally, and support A/B testing

Position: Business Analyst

Location: Mumbai, On-site

Job Type: Full Time

About SFL:

SFL is a leading multi-sport academy network offering professional coaching across Football, Tennis, Badminton, Basketball, Table Tennis, and more. We combine elite infrastructure, certified coaching, and a digital-first approach to help children grow through sport.

About the Role:

We are looking for a Business Analyst to join our team and provide critical insights for our business verticals across Sports Academies, Tournaments, Website, App, and Management Information Systems (MIS). This role will involve gathering, analyzing, and interpreting data to help drive decision-making processes, enhance customer experience, and improve operational efficiency.

Key Responsibilities:

The responsibilities include but are not limited to the following -

• Data Collection and Management: Gather, clean, and maintain structured datasets from multiple sources, including app, website, CRM, and backend systems.
• Event Tracking: Identify what key events and user actions need to be tracked across the app and website; collaborate with the tech and product teams to ensure proper tagging and adherence to analytics best practices (GA4, Firebase, WebEngage).
• Analytics & Insights: Analyse user journeys, engagement funnels, and behavioural patterns to generate actionable insights for improving conversion, retention, and overall experience.
• Reporting & Visualisation: Build automated dashboards and detailed performance reports that communicate insights effectively to stakeholders.
• KPI Monitoring: Track and evaluate key product metrics (DAU/MAU, session time, retention, conversion, drop-offs, etc.) to identify trends and areas for improvement.
• Cross-functional Collaboration: Work closely with Product, Strategy, and Marketing teams to provide data-driven recommendations that inform product decisions and growth strategies.
• Experimentation & Optimisation: Support A/B testing, measure feature performance, and recommend optimisation based on outcomes.
• Data Integrity & Compliance: Maintain high standards of data accuracy and ensure compliance with privacy, governance, and data security policies.

Required Qualifications:

• 2+ years of experience in product or data analytics, preferably in a Consumer App or Tech Start-up environment.
• Proficiency in SQL, Excel/Google Sheets, and at least one data visualisation tool (Tableau, Power BI, Looker, etc.).
• Hands-on experience with WebEngage, GA4, Firebase, or similar analytics platforms.
• Strong understanding of event tracking frameworks and best practices for defining, naming, and implementing key analytics events.
• Strong analytical mindset and the ability to translate complex data into simple, actionable insights.
• Excellent communication skills to convey findings to both technical and non-technical audiences.
• Knowledge of data privacy and compliance standards is a plus.

Sports For Life (SFL) is an Equal Opportunity Employer and is committed to conduct an objective recruitment process based on the requirements and merit of the candidates. It is against the policy to reject any candidate based on their gender, caste, race, sex, disability, colour, religion, creed or sexual orientation.

SFL has a zero-tolerance policy against any form of child abuse and harassment.