Business Analyst- D2C Operations

Role Overview

We are looking for a data-driven Business Analyst with strong operations experience to support and optimize our D2C (website) business. This role will focus on end-to-end operational analytics including inventory flow, fulfillment performance, customer delivery metrics, and Return to Origin (RTO) management.

The ideal candidate should combine analytical rigor with hands-on operational understanding and be comfortable working in a fast-paced D2C environment.

Key Responsibilities

• Analyze operational data across D2C logistics, warehousing, inventory flows, and website order management to identify trends, risks, and optimization opportunities.
• Develop dashboards and automated reports to monitor KPIs such as inventory health, stock movement, fulfillment performance, RTO rates, delivery SLAs, and cost efficiency.
• Deep-dive into Return to Origin (RTO) performance identify root causes, track trends by geography/partner/category, and recommend corrective actions.
• Support demand-supply alignment and inventory planning through data modeling and forecasting analysis.
• Track website funnel metrics in relation to operational outcomes (COD vs Prepaid mix, RTO impact, cancellation trends).
• Partner with cross-functional stakeholders (Operations, Growth, CX, Finance, Supply Chain) to translate business problems into analytical solutions.
• Provide actionable insights to improve operational efficiency, service levels, customer experience, and working capital utilization.
• Standardize reporting frameworks and improve data accuracy, reconciliation processes, and governance practices.

Preferred Experience

• 36 years of experience in Business Analytics, Supply Chain Analytics, Operations Analytics, or D2C Analytics.
• Prior exposure to D2C website operations, order lifecycle management, logistics, warehousing, or inventory management.
• Hands-on experience analyzing and managing RTO metrics and COD-related operational challenges.
• Experience working with large datasets and building decision-support tools in a business environment.

Required Skills

• Strong analytical and problem-solving capability.
• Proficiency in SQL and Advanced Excel / Google Sheets.
• Strong understanding of D2C operational metrics, RTO drivers, and basic supply chain concepts.
• Ability to communicate insights clearly to business stakeholders and drive action.
• Basic knowledge of data modelling, forecasting, or statistical analysis is an advantage.
• High ownership mindset with ability to work in fast-paced, high-growth environments.