Business Analyst Manager - Data

About the role

Lead requirement discovery with clients and stakeholders to understand business goals, pain points, constraints, opportunities, and success criteria. Translate business requirements into BRDs, prioritized use cases, KPIs / measurement requirements, scope, solution direction, deliverables, timelines, and delivery roadmaps. Lead and coordinate complex Data & MarTech programs across areas such as CDP, CRM, LINE OA, lead management, media & performance analytics, web/app analytics, MMM, advanced reporting, and cross-platform attribution.

Key responsibilities

• Lead requirement discovery with clients and stakeholders to understand business goals, pain points, constraints, opportunities, and success criteria.
• Translate business requirements into BRDs, prioritized use cases, KPIs / measurement requirements, scope, solution direction, deliverables, timelines, and delivery roadmaps.
• Lead and coordinate complex Data & MarTech programs across areas such as CDP, CRM, LINE OA, lead management, media & performance analytics, web/app analytics, MMM, advanced reporting, and cross-platform attribution.
• Work closely with Data Analysts, Data Engineers, Project Managers, client IT teams, and technology / middleware vendors to assess feasibility, dependencies, risks, and solution approaches.
• Design or support measurement frameworks across web, app, LINE OA, chat, CRM, media, and offline touchpoints, ensuring that data and KPIs can support business decisions.
• Support customer data and activation use cases, including attribution, conversion data flows, identity / audience activation, consent, and PDPA-related requirements where relevant.
• Present project direction, key insights, progress, risks, trade-offs, and decisions required to senior client stakeholders in a clear and structured way.
• Own or co-develop proposals, solution narratives, scopes, and recommendations for new and existing clients; identify opportunities for upsell / cross-sell based on business needs and transformation gaps.
• Lead cross-functional project teams and coach Business Analysts; review the quality of requirements, scopes, BRDs, roadmaps, and client-ready deliverables.
• Promote effective use of AI and digital tools to improve research, analysis, documentation, and team productivity while following company data and quality standards.

About you

• Bachelor’s degree or higher in Business, Marketing, Business Computer, Information Systems, Technology, Data, or a related field; equivalent relevant experience is also welcome.
• 5+ years of experience in Business Analysis, Digital / Data Analytics, Digital Transformation, MarTech, Business Consulting, Project / Program Management, Account Management, or related roles.
• Proven experience gathering client requirements and translating them into business requirements, scope, solution direction, proposals, or project roadmaps.
• Experience leading complex client projects with multiple stakeholders and cross-functional teams; able to manage dependencies, risks, and decisions across workstreams.
• Strong business understanding and analytical thinking, with the ability to challenge requirements and connect business goals to use cases, KPIs, and measurable outcomes.
• Good working understanding of data and digital marketing ecosystems such as analytics, dashboards, tracking, measurement, CDP, CRM, MarTech, or attribution.
• Strong client communication, presentation, facilitation, and stakeholder management skills.
• Good command of English, both written and spoken.
• Experience coaching team members or leading project teams.

Strong Plus

• Hands-on exposure to CDP, CRM, LINE OA, media / performance analytics, MMM, web/app measurement, or advanced reporting projects.

• Understanding of closed-loop attribution, Meta CAPI, offline conversion sync, customer data flows, identity stitching, consent governance, or PDPA-related requirements.

• Experience working with client IT teams, Data Engineering teams, system integrators, technology vendors, or middleware partners.

• Familiarity with GA4, Power BI, Looker Studio, SQL, or Python at a level that supports analysis and communication with technical teams.

• Experience with Jira, Confluence, Miro, Lucidchart, or similar requirement / collaboration tools.

• Agency, consulting, enterprise, or SET-listed client experience.