Business Analyst/ Media assistant

Overview

We are seeking a dynamic and detail-oriented Business Analyst/Media Assistant to join our innovative marketing team. This role offers an exciting opportunity to contribute to the planning, execution, and analysis of digital and traditional media campaigns. You will play a pivotal role in managing media buying activities, optimizing advertising performance, and supporting marketing analytics initiatives. The ideal candidate is passionate about digital marketing, possesses strong analytical skills, and thrives in a fast-paced environment where creativity meets data-driven decision-making. This paid position provides valuable experience in media planning, campaign management, and client communication within a marketing agency setting. You will be paid according to your experience.

Duties

• Assist in developing and executing paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook Advertising), and programmatic media channels.
• Support media buying and planning activities by researching target markets, negotiating with vendors, and purchasing ad space efficiently within allocated budgets.
• Monitor ad delivery systems to ensure optimal ad placement, delivery, and performance across digital channels.
• Conduct market research and analyze media performance data using tools web analytics reporting, and marketing analytics platforms to inform campaign strategies.
• Manage digital marketing budgets by tracking expenses, forecasting spend, and ensuring cost-effective media investments.
• Prepare comprehensive reports on media performance analytics, campaign ROI, and audience engagement metrics for internal teams and clients.
• Collaborate with creative teams to align media strategies with overall marketing goals while maintaining clear communication with clients regarding campaign progress and results.

Requirements

• Proven experience in performance marketing, social media advertising campaigns, or media buying within a marketing agency or similar environment.
• Strong understanding of ad delivery systems such as Google Ads, Facebook Advertising (Meta Ads), and programmatic platforms supported by technical support teams.
• Proficiency in spreadsheets (Excel or Google Sheets) for data analysis, budgeting, and reporting purposes.
• Knowledge of web analytics tools like Google Analytics or similar platforms for online advertising tracking and measurement.
• Ability to conduct market research using sources to gauge audience reach and media effectiveness.
• Excellent negotiation skills to secure favorable ad placements while adhering to budget constraints.
• Familiarity with digital marketing channels including paid search marketing, social media advertising campaigns, online advertising, print advertising, and digital marketing strategies.
• Strong quantitative analysis skills to interpret media performance data accurately.
• Effective client communication skills to present insights clearly and support strategic decision-making.

Join us to be part of a forward-thinking team that thrives on innovation! This role offers an engaging environment where your analytical expertise will directly influence successful media campaigns while helping brands reach their audiences effectively through cutting-edge digital marketing techniques.

Pay: $18.00 - $25.00 per hour

Benefits:

• Employee assistance program
• Employee discount

Application Question(s):

• Are you located in the Quad City area or nearby?

Language:

• English (Required)

Ability to Commute:

• Eldridge, IA 52748 (Required)

Work Location: In person