Business Associate

Job Description: Business Associate

Role Purpose

The Business Associate is responsible for developing and managing the assigned territory by appointing Key Retailers,

driving primary and secondary sales, and building long-term channel relationships for KISNA's diamond and gold

jewellery portfolio. This is a target-driven, high-autonomy role with earning potential directly linked to performance.

Why Join KISNA

• Direct exposure to distribution and retail channel management in the diamond and gold jewellery industry
• Performance-linked incentive structure over and above fixed compensation strong performers can substantially exceed standard earning potential
• Autonomy in territory planning, account development, and channel strategy
• Structured induction and on-the-job certification for candidates new to jewellery retail

Candidate Profile

• Graduate/Postgraduate (any discipline); minimum 3 years of relevant sales/channel experience
• Undergraduates with strong, demonstrable marketing/sales track record will also be considered
• Open to candidates from the Jewellery retail industry AND the Electronics/Consumer Durables/Household Goods retail industry
• Candidates from non-jewellery backgrounds must be willing to complete a mandatory product/certification induction in the first 30-60 days
• Candidates on notice period or available for immediate joining preferred
• Strong distributor/dealer network management, negotiation, and territory planning skills
• Genuine ambition to significantly grow earnings through a performance-linked model

Roles & Responsibilities

Territory Development & Appointment

• Map assigned territory and identify prospective key retailers across jewelry and general retail(electronics/household) trade networks
• Appoint new Key Retailers as per KISNA's onboarding and credit norms.
• Build a pipeline of prospective accounts and convert within agreed timelines.

Primary & Secondary Sales

• Achieve monthly/quarterly primary sales (billing to distributor/retailer) targets
• Drive secondary sales (retailer to end-consumer sell-through) through counter support and promotions
• Monitor and correct sales dips against plan within the same review cycle

Channel Relationship Management

• Serve as single point of contact for appointed retailers
• Resolve trade queries, disputes, and escalations within defined TAT
• Conduct periodic business review meetings with key accounts

Merchandising & Brand Visibility

• Ensure in-store merchandising, signage, and display standards are met at all retail points
• Coordinate window/counter branding during festive and campaign periods
• Audit visual merchandising compliance during store visits

Market Intelligence & Competitor Tracking

• Track competitor schemes, pricing, and market share within territory (Tanishq, Malabar Gold, Kalyan, Senco, local players)
• Report emerging trends, consumer preferences, and pricing pressure to Regional Manager
• Flag territory-specific risks or opportunities proactively

Collections, Claims & Compliance

• Ensure timely collection of outstanding payments from distributors/retailers
• Process scheme claims, returns, and old-gold exchange requests per company policy
• Maintain adherence to hallmarking, certification, and statutory display norms at retail points

Reporting & Systems Discipline

• Submit daily/weekly sales and visit reports through the designated CRM/reporting tool
• Maintain accurate distributor/retailer master data and scheme utilization records