Business Data Analytics Specialist

🚀 Build the insights behind the next stage of digital entertainment with True, Thailand’s No.1 Telco-Tech Company.

We’re looking for a Business Data Analytics Specialist to transform complex data into actionable recommendations that improve customer experiences and accelerate business growth.

What you’ll do:

• Analyze subscriber growth, revenue, engagement, retention, churn, customer lifecycle, content consumption, marketing performance, sports and entertainment viewership, and platform utilization.
• Conduct segmentation, funnel, cohort, Customer Lifetime Value, churn prediction, root cause, attribution, user journey, and subscription package analyses.
• Evaluate OTT and streaming content performance, ROI, acquisition funnels, paid, owned, and earned campaigns, product adoption, playback performance, and customer journey friction.
• Build executive dashboards and automate daily, weekly, monthly, quarterly, and ad hoc reporting while ensuring data quality, governance, documentation, and reporting accuracy.
• Use advanced SQL and Excel, Power BI, Looker Studio, GA4, AppsFlyer, Firebase, MoEngage, Adobe Analytics, SQL Server, BigQuery, Snowflake, Redshift, Databricks, Python, and R.

What we’re looking for:

• Bachelor’s degree in a listed quantitative discipline; a master’s degree is an advantage.
• Three to seven years in Business, Data, BI, Commercial, or Product Analytics.
• Strong statistical analysis, forecasting, segmentation, data modeling, visualization, storytelling, presentation, and stakeholder management capabilities.
• Experience in OTT, streaming, media, telecommunications, digital platforms, e-commerce, subscription businesses, customer lifecycle analytics, and sports or entertainment consumption is highly preferred.

👉 Apply through True Careers or LinkedIn Easy Apply and help shape data-driven decisions across TrueVisions Now.