Business / Data Intelligence Professional

Position: Business / Data Intelligence Professional

Location: Gurugram

Working Days: Monday to Friday

Experience Required: 3-5 years

About the Company

Our client is a fast-growing D2C shapewear and innerwear brand for Indian women, focused on comfort-first, body-positive products designed for everyday wear. The brand has scaled rapidly through digital channels and marketplaces.

About the Role

We are looking for a Business / Data Intelligence professional with strong experience in data collection, market intelligence, data optimisation, and performance marketing analytics.

This is not a standard SQL Data Analyst role. We are looking for someone with hands-on experience in D2C and fashion/consumer brands who understands performance data and can translate it into actionable business insights.

The ideal candidate should be able to pull and analyse multi-channel data from platforms such as Meta, Google/GA4, Amazon, and quick-commerce platforms such as Blinkit, use tools such as SQL, Python, and Power BI, and provide actionable insights to improve marketing performance.

Key Responsibilities

• Collect, consolidate, and analyse data from multiple platforms including Meta, Google/GA4, Amazon, Blinkit, and other relevant digital channels.
• Analyse advertising and campaign data to identify trends, inefficiencies, and opportunities for optimisation.
• Build and maintain dashboards and reporting frameworks using Power BI and other data visualisation tools.
• Use SQL and Python for data extraction, transformation, analysis, and optimisation.
• Analyse key performance metrics such as CAC, ROAS, conversion rates, customer acquisition, and marketing efficiency.
• Identify where advertising spends are underperforming and provide actionable recommendations to improve campaign performance.
• Work closely with performance marketing and business teams to convert data into clear business insights.
• Conduct market and consumer intelligence analysis to support business and growth decisions.
• Optimise data collection and reporting processes across multiple channels.
• Develop a strong understanding of the D2C, fashion, apparel, beauty, and FMCG ecosystem and use industry insights to inform recommendations.

What We’re Looking For

• 3–5 years of experience in data collection, market intelligence, data optimisation, or business/data analytics.
• Strong hands-on experience analysing advertising and performance marketing data is mandatory.
• Experience working with platforms such as Meta Ads, Google Ads/GA4, Amazon, and quick-commerce platforms such as Blinkit.
• Strong proficiency in SQL and Python for data extraction and analysis.
• Experience with Power BI or similar business intelligence and visualisation tools.
• Strong understanding of metrics such as CAC, ROAS, conversion rates, and campaign performance.
• Prior experience in D2C, Retail, Apparel, FMCG, Fashion, or Beauty is mandatory.
• Strong analytical and problem-solving skills, with the ability to turn data into actionable business recommendations.
• Ability to work closely with performance marketing teams and understand the impact of data on business outcomes.

Candidate Screening Question

Can you share a specific example of how you extracted and analysed advertising data across platforms such as Meta, Google/GA4, Amazon, or Blinkit using SQL or Python, and how you used those insights to directly reduce CAC or improve ROAS for a brand?