Business Data Operations Specialist

Business Data Operations Specialist – Overseas Markets

海外业务数据运营专员（Business Analytics / Media Performance）

Role Overview / 职位概述

We are looking for a Business Data Operations Specialist to support the performance analysis and optimization of our overseas digital media and business channels, including TikTok, Meta, YouTube, Google and other social/media platforms.

This role sits at the intersection of business analytics, media performance, and operations. You will be responsible for monitoring key business and marketing metrics, identifying performance trends and growth opportunities, building dashboards and reporting frameworks, and translating data into actionable recommendations for business, marketing, content, and media teams.

Key Responsibilities / 主要职责

1. Media & Channel Performance Analytics /

1. Monitor and analyse performance across overseas digital channels, including TikTok, Meta, YouTube, Google and other relevant platforms.

2. Track key metrics such as traffic, impressions, reach, engagement, CTR, CPC, CPM, CPA, CVR, ROAS, customer acquisition and revenue contribution.

3. Analyse performance by market, channel, campaign, audience, content type and time period to identify key drivers and areas for improvement.

4. Establish benchmarks and regularly evaluate channel efficiency and business contribution.

2. Business Analytics & Insights /

1. Translate business questions into structured data analysis and provide actionable insights to stakeholders.

2. Identify trends, anomalies, performance gaps and growth opportunities through quantitative analysis.

3. Conduct funnel analysis covering awareness → traffic → engagement → conversion → retention/revenue.

4. Support market and channel strategy through data-driven recommendations.

5. Perform deep-dive and ad-hoc analyses to understand the root causes behind performance changes.

3. Dashboard & Reporting /

1. Build and maintain business and media performance dashboards.

2. Develop recurring daily, weekly and monthly performance reporting.

3. Create clear KPI frameworks and standardise metric definitions across teams.

4. Improve data visibility and enable stakeholders to quickly understand business performance.

5. Automate reporting processes where possible to improve operational efficiency.

4. Campaign & Content Performance Analysis /

1. Evaluate paid and organic campaign performance across different media channels.

2. Analyse creative and content performance, including video engagement, watch time, completion rate, click-through and conversion behaviour.

3. Identify high-performing creatives, audience segments and campaign strategies.

4. Partner with marketing and content teams to support testing and optimization.

5. Support A/B testing and performance measurement for campaigns, creatives and audience strategies.

5. Cross-functional Business Support /

1. Work closely with Marketing, Growth, Media Buying, Content, E-commerce and regional market teams.

2. Provide data and analytical support for business reviews, campaign planning and market expansion.

3. Communicate insights clearly to both analytical and non-analytical stakeholders.

4. Proactively identify opportunities to improve business performance through data.

Requirements / 任职要求

1. Bachelor’s degree or above in Business Analytics, Statistics, Data Analytics, Marketing, Economics, Finance, Information Systems or a related discipline.

2. 1–3+ years of experience in business analytics, digital marketing analytics, media analytics, growth operations or a related role.

3. Strong analytical skills with the ability to turn complex datasets into meaningful business insights.

4. Proficiency in Excel / Google Sheets; experience with SQL is strongly preferred.

5. Experience with BI and visualization tools such as Power BI, Tableau, Looker Studio or similar tools.

6. Familiarity with digital media platforms such as TikTok Ads Manager, Meta Ads Manager, Google Ads, Google Analytics / GA4 or YouTube Analytics is highly desirable.

7. Good understanding of digital marketing metrics and performance marketing funnels.

8. Strong attention to detail with good commercial and business acumen.

9. Strong communication skills and ability to work effectively across multiple functions and markets.

10. Fluent English is preferred due to the international scope of the role.

Preferred Qualifications /

1. Experience analysing TikTok / short-form video performance.

2. Experience with paid media attribution, conversion tracking or marketing measurement.

3. Knowledge of e-commerce, DTC, social commerce or cross-border business models.

4. Experience working with APIs, automated reporting, Python or advanced SQL.

5. Experience supporting multiple international markets or regional teams.

Key Success Metrics / 核心衡量指标

1. Success in this role will be measured by:

2. Accuracy and timeliness of business and media reporting;

3. Quality of insights and recommendations generated from data;

4. Improvement in channel and campaign performance;

5. Adoption and usability of dashboards and reporting frameworks;

6. Ability to identify actionable growth and efficiency opportunities;

This role sits at the intersection of business analytics, media performance, and operations. You will be responsible for monitoring key business and marketing metrics, identifying performance trends and growth opportunities, building dashboards and reporting frameworks, and translating data into actionable recommendations for business, marketing, content, and media teams.