Business Development & Export Sales Manager

Anime & Manga Merchandise

Location: Hong Kong

Reporting to: General Manager

About the Role

We are looking for a results-driven Business Development & Export Sales Manager to grow our B2B sales in Hong Kong and overseas markets.

The successful candidate will be responsible for developing Hong Kong-based trading companies, exporters, distributors, wholesalers and retail groups, and promoting our existing portfolio of anime merchandise, licensed products and collectibles.

This is a hands-on sales position requiring strong prospecting, negotiation and account-development skills. The candidate should be capable of managing the complete sales cycle—from identifying potential customers and presenting products to negotiating terms, securing orders and following up on payment and delivery.

Key Responsibilities

* Identify and develop new business opportunities among Hong Kong trading companies, exporters, distributors, wholesalers, importers and retail groups.

* Promote the company’s existing portfolio of anime merchandise, licensed products and collectibles.

* Develop overseas markets, with a focus on Southeast Asia, Europe, North America, the Middle East and other selected regions.

* Approach potential customers through email, telephone, LinkedIn, WhatsApp, trade fairs, industry networks and face-to-face meetings.

* Understand customers’ product requirements, target markets, sales channels, pricing expectations and purchasing plans.

* Prepare product presentations, quotations, samples and commercial proposals.

* Manage the full sales process, including enquiries, product selection, quotation, negotiation, sampling, order confirmation and payment follow-up.

* Explore wholesale, distribution, OEM, ODM and customised-product opportunities.

* Build and maintain long-term relationships with new and existing customers and drive repeat orders.

* Coordinate with product, sourcing, production, quality-control, logistics and finance teams to ensure smooth order fulfilment.

* Monitor export orders, delivery schedules, payment terms, customer credit and accounts receivable.

* Collect and report market intelligence, including customer feedback, product trends, competitor activities and pricing.

* Attend trade fairs and conduct business trips in Hong Kong, Mainland China and overseas when required.

* Maintain accurate customer and sales pipeline records and provide regular sales forecasts and reports.

Requirements

* Diploma or degree in Business, Marketing, International Trade or a related discipline.

* At least 2 years of experience in export sales, international business development, wholesale or B2B channel sales.

* Experience in toys, collectibles, anime merchandise, licensed products, gifts or consumer products is highly preferred.

* Proven ability to develop new customers independently and convert leads into orders.

* Good understanding of export procedures, quotations, payment terms, logistics and international trade practices.

* Strong communication, presentation, negotiation and relationship-management skills.

* Self-motivated, target-oriented and comfortable working in a performance-driven environment.

* Good command of written and spoken English and Mandarin.

* Cantonese proficiency is preferred.

* Proficiency in Microsoft Office and common business development tools, including LinkedIn, WhatsApp and CRM systems.

* Willingness to travel to Shenzhen, Guangzhou, Dongguan and overseas markets when required.

* Immediate availability is an advantage.

Preferred Qualifications

* An established network of Hong Kong trading companies, toy distributors, exporters or overseas buyers.

* Experience in developing Southeast Asian or other international markets.

* Experience in licensed anime merchandise, character products, OEM or ODM projects.

* Experience attending the Hong Kong Toys & Games Fair, Global Sources exhibitions, the Canton Fair or similar trade events.

* A demonstrable record of achieving sales targets and opening new customer accounts.

Performance Expectations

Performance will be evaluated based on:

* Number and quality of new customer leads generated;

* Customer meetings, quotations and sample requests;

* Number of newly activated customer accounts;

* Sales revenue and gross profit;

* Payment collection and accounts-receivable management;

* Repeat orders and growth of key accounts;

* Accuracy and completeness of CRM and sales pipeline records.

What We Offer

* Competitive basic salary;

* Attractive sales commission and new-customer incentives;

* Performance-based annual bonus;

* Five-day work week;

* MPF and statutory holidays;

* Business travel, transportation and communication allowances;

* Opportunities to attend major toy, licensing and anime exhibitions;

* Career-development opportunities within our Hong Kong and overseas sales operations.

The remuneration package will be determined based on the candidate’s experience, customer network and previous sales performance.

Application

Interested candidates should submit an English CV stating:

* Current and expected salary;

* Earliest availability;

* Products and markets previously handled;

* Relevant sales achievements or successful customer-development cases.

All personal data collected will be used for recruitment purposes only.