Business Development & Lead Generation Specialist

About the role

The Business Development & Lead Generation Specialist owns the top of the client's sales funnel. You will identify Australian companies that are hiring, reach the right decision-makers, position the client's local and offshore solutions, and book qualified meetings for the Director to close. You will run structured outbound campaigns across LinkedIn, email, and phone, and maintain a clean, well-qualified pipeline. Success in this role is measured by one thing above all else: qualified meetings booked with decision-makers who have a genuine hiring need.

Key responsibilities

• Monitor Seek and other Australian job boards daily to identify companies actively hiring in the client's target segments
• Build and maintain accurate target lists of companies and decision-makers (owners, MDs, GMs, operations and HR leaders), enriched with contact details and hiring context
• Research each prospect enough to personalise outreach – what they are hiring for, likely pain points, and which client service line fits
• Execute multi-touch outreach sequences via LinkedIn (operating the Director's profile under agreed guidelines), email, and follow-up calls
• Work from approved messaging templates and playbooks, personalising each touch; all new messaging is approved by the Director before use
• Nurture the Director's existing network with relevant, well-timed touchpoints – warm relationships are handled with particular care
• Qualify interest against agreed criteria (hiring need, timing, authority, fit for local perm or offshore solution)
• Book meetings directly into the Director's calendar with a clear briefing note on each prospect
• Keep the CRM (or pipeline tracker) accurate and current at all times – every contact, touch, and outcome logged
• Report weekly on activity, conversion rates, and pipeline movement, and flag what is and is not working

About you

• 2+ years in B2B lead generation, appointment setting, or sales development for Australian, US, or UK clients
• Proven track record of booking qualified meetings with senior decision-makers
• Excellent written English – able to write natural, professional, personalised outreach that does not read as templated
• Confident, clear spoken English for follow-up and confirmation calls
• Strong research skills using LinkedIn, Sales Navigator, job boards, and enrichment tools
• Disciplined with CRM hygiene, sequences, and structured daily activity
• Reliable home office set-up: fast stable internet, quality headset, quiet workspace, and back-up power/connectivity
• Experience selling recruitment, offshoring/BPO, or other professional services into the Australian market (highly regarded)
• Familiarity with Seek and the Australian hiring landscape (highly regarded)
• Experience operating a principal's LinkedIn profile with sound judgement and discretion (highly regarded)

About us

Our client is an Australian advisory that focuses on helping businesses grow and scale along with recruitment business with two complementary service lines. The first is local permanent recruitment, placing professional candidates with Australian employers at a competitive flat fee. The second is offshore staffing: helping Australian businesses build high-performing remote teams in the Philippines through a fully managed, compliant employment solution with transparent flat-fee pricing. Our client is in an exciting growth phase.