Business Development Associate

1. Business Development Executive

Purpose: Bring architects into WITHIN's world by getting them to experience the flagship store, and enable the co-founders' architect relationships through flawless coordination, follow-through, and engagement.

Key Responsibilities:

• Travel to Tier 2 and Tier 3 cities to meet architects and build a growing base of architects who know and value WITHIN
• Manage the invite-to-engagement journey of architects (first contact, invitation, follow-up, store visit) to turn introductions into active engagement with WITHIN
• Organise architect visits to the flagship store, coordinating with the Hospitality Manager and Sales Designers, so every visit is a seamless and memorable experience
• Plan and coordinate Co-founder’s meetings with architects (scheduling, briefing notes, logistics) so the founders' time with architects is well prepared and productive
• Curate and dispatch gifting for architects, in line with WITHIN's brand standards, to strengthen relationships on occasions and after key interactions
• Execute action points from the founders' meetings with architects within agreed timelines so every commitment made to an architect is honoured
• Maintain the checklist and action tracker for all architect engagements, including reminding BT and IT of the actions they own, so nothing falls through the cracks
• Record every architect interaction in the CRM to give the founders and Marketing complete visibility of each relationship
• Hand over architects' project enquiries to Sales Designers with full context to enable a smooth transition to the sales process
• Gather market intelligence from Tier 2 and 3 cities (architect landscape, upcoming projects, competitor activity) to inform engagement priorities

KPIs:

• New architects engaged per month in Tier 2 and 3 cities (target: ##)
• Architect visits to the flagship store per month (target: ##)
• Invite-to-visit conversion rate (target: ##%)
• Action points from founders' architect meetings closed on time (target: ##%)
• Architects with repeat engagement (2+ interactions per quarter) (target: ##)
• CRM completeness for architect records and interactions (target: ##%)
• Architect feedback on store visit experience (target: ##/5)

Educational Qualification:

• Bachelor's degree in any discipline
• Qualification in Interior Design, Architecture, Hospitality, or Marketing is an advantage

Experience:

• 4 to 7 years in business development, relationship management, or client engagement roles
• Experience of engaging with architects, designers, or HNI/UHNI customers preferred
• Familiarity with relationship building and management in the luxury segment (furniture, interiors, hospitality, jewellery, premium real estate, or similar) is a plus
• Experience of field roles involving frequent travel

Key Competencies:

• Executive Presence: Dresses, speaks, and conducts self in a manner befitting a luxury brand; at ease in the company of senior and status-conscious architects.
• Influence: Persuades busy architects to give their time and visit the store, without pushing for a sale.
• Relationship Management: Builds warm, lasting relationships through consistent, thoughtful follow-up and genuine interest in the architect's work.
• Execution Discipline: Tracks every commitment and follows through relentlessly, including reminding the founders of their own action points.
• Coordination & Planning: Manages travel, meetings, gifting, and visits across multiple stakeholders with precision and attention to detail.

Factors Critical for Success at WITHIN:

• Clear understanding of the role: opening doors and creating the experience, while the founders own the top-architect relationships and Sales Designers own sales
• Pleasant disposition and grace that reflect WITHIN's hospitality, with discretion in handling status-conscious architects
• Willingness and energy to travel frequently to Tier 2 and 3 cities
• Confidence to follow up with BT and IT on their commitments, respectfully and persistently
• Genuine appreciation of design and craftsmanship to speak credibly about WITHIN's narrative

Pay: ₹80,000.00 - ₹100,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time

Work Location: In person