Business Development Associate

Experience: 1–3 Years

Location: Goregaon East, Mumbai (Work from Office)

Reporting To: Business Development Manager

About Segumento

Segumento is an audience intelligence platform that enables brands to unlock growth through data-driven marketing in a privacy-conscious environment. With capabilities across audience intelligence, location intelligence, data enrichment, and programmatic advertising, Segumento helps businesses make smarter marketing decisions and improve campaign performance.

Role Overview

We are looking for a proactive and results-driven Business Development Executive to identify new business opportunities, generate qualified leads, build client relationships, and drive revenue growth. The ideal candidate should have a strong interest in digital marketing, AdTech, data-driven solutions, and consultative sales.

Key Responsibilities

• Identify and generate new business opportunities through outbound prospecting, networking, and market research.
• Build and maintain a strong pipeline of prospective clients across relevant industries.
• Connect with brands, agencies, and potential partners to understand their business and marketing requirements.
• Present Segumento’s audience intelligence, location intelligence, and data-driven marketing solutions to prospective clients.
• Conduct sales meetings, product presentations, and follow-ups to convert leads into customers.
• Work closely with internal teams to develop tailored solutions and proposals.
• Maintain accurate lead, pipeline, and sales activity records in the CRM.
• Achieve assigned lead generation, meeting, and revenue targets.
• Track industry trends, competitor activities, and emerging business opportunities.

Required Skills & Qualifications

• 1–3 years of experience in business development, sales, or client acquisition.
• Experience in AdTech, MarTech, digital marketing, SaaS, or media sales will be an advantage.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Ability to identify prospects, initiate conversations, and build lasting business relationships.
• A target-driven mindset with strong follow-up and closing skills.
• Proficiency in MS Excel, PowerPoint, and CRM tools.
• Graduate in Business Administration, Marketing, or a related field preferred.

What We’re Looking For

Someone who is curious, commercially driven, comfortable engaging with decision-makers, and eager to build a career in the evolving world of audience intelligence and data-driven marketing.