Business Development - ATE Professional

Job highlights

• Education: . B E /B Tech in Electronics,Electrical,Instrumentation,or Mechatronics
• MBA in Marketing or Technology Management (preferred).
• Experience: . 4-6 years of experience working with OEMs,research laboratories,or system integrators

Key Responsibilities:

Sales & Business Development:

• Identify, pursue, and acquire new customers for Test & Measurement (T&M) instruments and Automated Test Equipment (ATE) solutions.
• Manage the complete sales cycle from lead generation and qualification to proposal creation, negotiation, and deal closure.
• Develop and maintain key customer accounts across sectors such as automotive, EV, electronics, defence, pharma, and academia.
• Prepare accurate sales forecasts and consistently achieve monthly and quarterly revenue targets.

Solution Selling:

• Understand customer testing requirements and recommend the most suitable T&M products and solutions.
• Collaborate with application engineers to design and deliver complete ATE systems including hardware, software, and automation components.
• Conduct technical demonstrations, proof-of-concept trials, and deliver detailed techno-commercial presentations to customers.

Cross-Selling & Strategic Upselling:

• Analyze customer purchase patterns and identify opportunities for bundled offerings, add-ons, or ATE system upgrades.
• Promote modular tester platforms and scalable solutions for high-demand applications such as EV battery testing and PCB functional testing.

Channel & OEM Coordination:

• Coordinate with leading T&M OEMs such as Hioki, Yokogawa, Keysight, GW Instek, and Rohde & Schwarz for pricing, inventory, and technical support.
• Collaborate with premium ATE partners like Chroma and NI, as well as internal technical teams, to develop customized test solutions.
• Engage with system integrators and channel partners to expand market reach and strengthen sales networks.

Customer Relationship Management:

• Build and maintain strong, long-term relationships with R&D heads, production managers, and procurement teams.
• Coordinate post-sales support activities including calibration services, AMC contracts, and spare part management to ensure high customer satisfaction.

Required Qualifications & Experience:

Education:

• B. E. /B. Tech in Electronics, Electrical, Instrumentation, or Mechatronics.
• MBA in Marketing or Technology Management (preferred).

Experience:

• 4-6 years of experience working with OEMs, research laboratories, or system integrators.
• Proven track record in solution selling, proposal development, and customer relationship management.

Technical Skills:

• Hands-on exposure to LabVIEW, NI TestBench, or Python-based test systems (advantageous).
• Strong understanding of industrial communication protocols, measurement systems, and test automation processes.
• Ability to clearly articulate complex technical solutions to non-technical stakeholders.

Benefits:

• Competitive salary package with performance-based incentives.
• Vehicle allowance or access to a company-provided vehicle.
• Professional development programs and technical training opportunities.
• Travel allowance for client visits and business-related travel.
• Opportunity to work with a market leader in the industrial automation sector.