Business Development – Automation Solutions

About the role

This role involves developing business and expanding the customer base for automation system solutions. You will analyze customer needs, coordinate with engineering teams to propose suitable solutions, and drive business opportunities from initial contact through sales closure.

Key responsibilities

• Search for and develop new customers in industrial factories, warehouses, and businesses seeking to implement automation systems to improve operational efficiency
• Visit customers, survey work sites, and analyze problems, needs, and opportunities for process improvement through automation systems
• Coordinate with engineering teams and technology service providers to develop solutions that match customer needs, budgets, and objectives
• Prepare and present business proposals, quotations, and customer benefits such as cost reduction, efficiency improvement, and payback period
• Negotiate commercial terms, follow up on proposals, and execute sales closures according to targets
• Maintain relationships with existing customers to create additional sales opportunities and continuously develop new projects
• Monitor market trends, technology, competitors, and business opportunities in Industrial Automation and Warehouse Automation
• Develop business partner networks such as equipment manufacturers, system developers, and System Integrators
• Prepare sales plans, report on business opportunity progress (Sales Pipeline), and forecast sales
• Coordinate project handover to relevant teams and monitor customer satisfaction and business continuation opportunities

Qualifications :

• Bachelor's degree in Electrical Engineering, Mechanical Engineering, Mechatronics, Industrial Engineering, Automation Systems, Business Administration, or related field
• At least 2 years of experience in Business Development, Technical Sales, or Solution Sales in Automation, machinery, industrial equipment, or related business
• Basic understanding of automation systems in factories or warehouses such as Conveyor, Robotics, AGV/AMR, PLC, or related systems
• Ability to analyze customer needs and explain technical solutions linked to business benefits
• Skills in presentation, negotiation, and customer relationship building
• Ability to plan work, manage sales opportunities, and follow up systematically
• Proficient in Microsoft Office, particularly Excel and PowerPoint
• Able to communicate in English, read documents, and prepare business proposals
• Able to travel to meet customers and survey work sites in different provinces and possess a valid driver's license