Business Development - Beer On-trade

We're not looking for someone to manage an existing business.

We're looking for someone who wants to build one.

Join our founding team on a mission to redefine Thailand's mass beer market. Backed by a well-capitalized conglomerate and operating with the speed and agility of a startup, we're assembling a team of entrepreneurs, builders, and problem solvers who thrive on creating something from the ground up.

Working directly with our founder, you'll gain first-hand experience building a multi-billion-dollar business from scratch while enjoying exceptional career growth opportunities.

Key responsibilities

• Identify high-potential markets and execute strategies to win them
• Drive sales by growing our distribution network and building strong partnerships with distributors and key On-Trade accounts (e.g., restaurants, pubs, bars, and hotels)
• Observe consumer behavior to uncover the activities and experiences that turn drinkers into loyal brand advocates
• Undertake initiatives across Sales, Commercial Negotiation, Trade Marketing, Cheer Team, and Partnerships to deliver results
• Build playbooks and scalable processes that can be replicated across Thailand

About you

• Entrepreneurial mindset with a strong sense of ownership and accountability
• Results-oriented self-starter who thrives in a high-autonomy, high-ambiguity environment
• Resilient and adaptable; embraces feedback and sees failure as an opportunity to learn
• Strong communication, interpersonal and relationship-building skills
• Ability to influence internal and external stakeholders to gain buy-in and alignment toward shared goals
• Bachelor's or Master's degree in any field (or equivalent practical experience) with no plan for further degree
• Must possess a personal car and a valid driver's license
• Experience in business development, FMCG, field sales, or early-stage company building is a plus
• Willingness to conduct field visits during nighttime/operating hours (1:00 PM – 9:00 PM)