Business Development

Job Summary AIIM is seeking a dynamic and results-driven Business Development Professional to join our growing team. This role

focuses on multi-channel marketing solutions with a specific emphasis on Not-For-Profit organizations, Financial

Companies, and Advertising Agencies. The ideal candidate will have expertise in marketing automation platforms like

HubSpot and a proven ability to consultatively sell innovative direct marketing solutions. This is an exciting opportunity

for a strategic thinker with excellent relationship-building and communication skills to thrive in a fast-paced

environment.

Education JOB KNOWLEDGE:

• Basic degree in Business Administration and/or Marketing

Experience & Skills

• Proven success in selling marketing solutions to Not-For-Profit organizations, financial institutions, and/or advertising agencies.
• Proficiency in HubSpot or similar CRM/marketing automation platforms.
• Strong understanding of omni-channel marketing, including digital, direct mail, and automation.
• Demonstrated ability to exceed sales targets through consultative and strategic selling techniques.
• Knowledge of creative services, data-driven marketing, and analytics as they pertain to multi-channel campaigns.
• Excellent negotiation, communication, and presentation skills.
• Minimum of 3 years of business development or consultative sales experience with a focus on marketing solutions.
• Experience in SaaS-based marketing platforms is an asset.

Duties & Responsibilities

• Client Acquisition and Relationship Management
• Identify and target potential clients, including Not-For-Profit organizations, financial companies, and

advertising agencies.

• Build and nurture strong, long-term relationships with key decision-makers and stakeholders.
• Gain a deep understanding of each client's objectives to tailor multi-channel marketing solutions

effectively.

• Consultative Selling
• Conduct detailed needs assessments to uncover opportunities for customized marketing strategies.
• Provide expert advice on integrating direct mail, digital marketing, and automation to optimize

campaign results.

• Collaborate with clients to design and execute comprehensive marketing plans that align with their

goals.

• Product and Industry Expertise
• Stay current on industry trends, particularly in marketing automation, digital marketing, and direct mail.
• Leverage expertise in platforms like HubSpot to demonstrate how AIIM’s solutions integrate seamlessly

into existing workflows.

• Maintain an in-depth understanding of AIIM’s marketing and communication products, including

omnichannel campaigns, data-driven targeting, and intelligent mail solutions.

• Proposal Development and Presentation
• Develop and present compelling proposals that showcase AIIM’s ability to deliver measurable ROI.
• Work closely with internal teams to ensure feasibility and alignment with client expectations.
• Sales Reporting and Performance Tracking
• Maintain accurate records of sales activities, client interactions, and pipeline status using HubSpot CRM.
• Provide regular updates on sales performance, highlighting successes and identifying growth

opportunities.