Business Development

Internal Product

1 ตำแหน่ง

Rama IX, Thailand

About The Job Digital Product Solution

Job Summary

• Direct influence on SaaS product strategy and go-to-market direction
• Work closely with Business Development Manager on strategic commercial initiatives
• Bridge market discovery, business validation, and product opportunity development
• Explore new partnership and software sourcing opportunities to expand company offerings

Job Description Discovery & Research

• Conduct customer interviews and stakeholder discussions to identify pain points, operational gaps, and unmet business needs
• Research market trends, industry movements, competitive landscape, and regulatory developments relevant to the company’s solution portfolio
• Identify underserved market segments and evaluate potential business opportunities
• Synthesize research findings into structured insights, opportunity areas, and strategic hypotheses
• Maintain ongoing market intelligence to support strategic planning and commercial decisions

Market Validation & Strategic Analysis

• Design and execute validation initiatives to assess business hypotheses, customer demand, pricing models, and feature priorities
• Develop data-driven business cases using market research, customer insights, and analytical findings
• Conduct competitive analysis and identify product differentiation opportunities across the portfolio
• Define strategic positioning and value propositions for products and solutions within the ecosystem
• Evaluate ecosystem expansion and integration opportunities across related platforms and services
• Support high-level product roadmap recommendations based on validated market insights and business priorities
• Present strategic recommendations, opportunity assessments, and market findings to BD Manager and leadership team

Partnership & Solution Expansion

• Identify and evaluate new software solutions, platforms, or technology partnerships that align with company growth objectives
• Explore software import, reseller, implementation, or strategic partnership opportunities to expand business capabilities and revenue channels
• Assess market fit, commercial potential, and strategic value of external solutions before partnership engagement
• Support go-to-market planning and commercialization strategies for newly introduced solutions or partner products
• Coordinate with internal stakeholders to evaluate operational feasibility and business impact of new partnership initiatives
• Build and maintain relationships with external partners, vendors, and solution providers

Support Sales Opportunity & Commercial Pipeline

• Support solution design discussions aligned with customer business objectives and operational requirements
• Assist in generating and maintaining sales opportunity pipelines for Platform Consult initiatives
• Collaborate with Sales and Marketing teams to identify opportunity generation strategies and commercial approaches
• Support proposal development, solution positioning, and customer presentation preparation when required

Qualifications

• Bachelor's degree in Business, Economics, Marketing, Data Analytics, or related field
• 3-6 years in Business Strategy, Consulting, Business Analysis, Product Strategy, or Market Intelligence
• Strong business reasoning — construct logical, data-backed arguments for strategic decisions
• Data analytics proficiency — Advanced Excel/Sheets, SQL basics, at least one BI tool (Tableau, Power BI, Looker)
• Proven B2B/SaaS market validation or enterprise customer research experience
• Excellent customer interviewing and qualitative analysis skills
• Hypothesis-driven mindset — comfortable challenging assumptions with data
• Fluent in Thai and English (written and verbal)
• Experience using AI tools (ChatGPT, Claude) for research synthesis