Business Development Director - Respiratory

The Marketing Director is responsible for developing and maintaining referral relationships, increasing facility census, coordinating admissions activities, and serving as a key ambassador for Park Vista within the healthcare community.

Key Responsibilities

• Develop and maintain strong referral relationships with hospitals, physicians, case managers, assisted living communities, and other healthcare partners.

• Drive occupancy growth through strategic marketing and business development efforts.

• Coordinate with admissions and clinical teams to facilitate smooth resident transitions.

• Represent Park Vista at community events, networking functions, and healthcare meetings.

• Conduct facility tours for prospective residents and families.

• Track referral activity, admissions trends, and marketing performance metrics.

• Collaborate with facility leadership to develop and execute marketing strategies.

• Ensure exceptional customer service for residents, families, and referral sources.

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

• Experience: Minimum of 2-3 years of experience in respiratory marketing is required.

• Skills:

  • Excellent communication, writing, and presentation skills.
  • Proven experience in developing and executing successful marketing campaigns.
  • Analytical skills with the ability to interpret data and make data-driven decisions.

**Aggressive Bonus structure associated with compensation package

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People-Centered Rewards:

• Health benefits including Medical, Dental & Vision
• 401k with company match
• Early Pay via Tapcheck!
• Employee Perks & Discount program
• PTO + Company Holidays + Floating Holidays
• Referral Bonus Program
• Mentorship Programs
• Internal/Upskilling Growth Opportunities
• Continued Education Loan Repayment Program powered by Clasp