Business Development Engineer

You will be required to perform the below tasks but are not limited to:

• Identify and develop new business opportunities in targeted industries
• Focus on projects with a minimum value of RM300k or those with repeat order potential
• Build strong relationships with prospects, consultants, and industry partners
• Conduct industry research, competitive benchmarking, and customer analysis
• Collaborate with technical and management teams to craft automation solutions
• Prepare and deliver high-quality commercial proposals, presentations, and simulations

Internal Collaboration

• Work closely with Engineering, Production, and Service teams to understand product capabilities
• Coordinate with Sales Support to manage quotation preparation and ERP processes
• Participate in brainstorming sessions with technical teams for tailored proposals

Performance Expectations (First 6 Months)

Month 1–2

• Gain understanding of AFA’s machines, business model, and industry focus
• Spend time across key departments: Production, Engineering, Service, and Sales Support
• Accompany senior leaders on customer visits and sales discussions

Month 3–4:

• Identify and engage with potential new customers in core industries
• Prepare and present at least one full proposal with simulation or concept presentation
• Document insights and customer feedback for internal knowledge sharing

Month 5–6:

• Generate at least 3 new opportunities with project values above RM300k
• Deliver monthly sales forecasts and market trend updates
• Lead initial project discussions with minimal supervision

Job Requirements:

• Degree in Engineering, Business, or related discipline
• 3–5 years’ experience in technical sales, industrial automation, or related fields
• Strong commercial acumen and presentation skills
• Ability to understand technical systems and translate them into customer value
• Familiarity with simulation tools and ERP systems is a plus
• Possess own transport & willing to travel as and when needed.