Business Development Executive – B2B & Group

About the role

We are seeking a proactive, deal-focused Business Development Executive – B2B & Group Sales to drive revenue growth, expand strategic corporate and government partnerships, and secure high-value group business across our hotel properties. In this role, your primary objective will be identifying new business opportunities, negotiating commercial agreements, and managing relationships across corporate accounts, government agencies, conference organizers, travel agencies, and tour operators. As an individual contributor reporting directly to leadership, you will combine outbound business development with macro-level rate strategy and contract negotiations to maximize overall property revenue.

Key responsibilities

• Proactively prospect, cold outreach, negotiate, and close contract agreements with corporate clients, government organizations, conference/event organizers, tour operators (FIT/Group), and travel agencies
• Build and manage relationships with corporate travel managers, event planners, and government procurement channels to secure long-term room blocks and per-diem agreements
• Handle end-to-end inbound and outbound inquiries for conference groups, corporate retreats, government delegations, weddings, and long-stay requests from initial proposal through to contract execution
• Develop seasonal contracting rate sheets, allotment agreements, corporate preferred rates, and special promotional packages for offline distribution partners
• Maintain an active B2B database, conduct client site inspections and face-to-face or virtual sales meetings, and cultivate long-term partner relationships to ensure repeat business
• Define annual contract rates, corporate preferred pricing, seasonal tiers, and promotional frameworks in collaboration with management
• Provide strategic rate directives and seasonal promotional guidelines to the E-Commerce Specialist for daily pricing adjustments across online channels
• Monitor competitor contracting terms, inclusions, and B2B pricing strategies to ensure commercial packages remain competitive in the Phuket market
• Track production, room-night pickup, and revenue yield from contracted B2B partners, corporate accounts, and government blocks
• Maintain a structured pipeline of active corporate leads, RFP submissions, and pending group quotes to hit monthly and quarterly sales targets

About you

• 1–3 years of experience in hotel B2B sales, corporate/government account management, group reservations, or hospitality business development
• Target-driven, highly organized, and motivated to work independently as an individual contributor
• Strong negotiation skills, contract drafting abilities, and confidence in cold outreach, network building, and closing deals
• Solid understanding of core hotel revenue metrics (ADR, RevPAR, Occupancy, Allotments, and RFP processes)
• Proficiency in Microsoft Excel / Google Sheets, presentation software, PMS systems, and CRM or contract management workflows
• Fluent in Thai (native/bilingual)
• Business-level English (written and spoken) for managing negotiations with international corporate clients, travel partners, and tour operators