Business Development Executive (B2B Outbound Lead Generation)

The ideal candidate has about 2 years of B2B outbound sales experience, understands the digital agency landscape, requires minimal hand-holding, and thrives on taking initiative without needing constant direction.

Department: Business Development

Location(s): Lahore, Pakistan

Education: Master's Degree

Key Responsibilities

Outbound Prospecting & Multi-Channel Execution

• Execute and scale multi-channel outbound campaigns targeting UK digital, design, and marketing agencies (primarily 5–25 staff size).
• Build, enrich, and segment targeted lead lists using Apollo.io / Clay, ensuring strict email verification and hygiene via NeverBounce/ZeroBounce.
• Manage personalized cold email sequences (via Instantly/Smartlead) and run structured LinkedIn Sales Navigator outreach campaigns.

Lead Management & Pipeline Hygiene

• Own and manage the entire outbound sales pipeline inside our CRM—tracking stages from initial cold touch, replies, warm nurturing, booked calls, to closed retainers.
• Systematically follow up with warm replies, handle initial gatekeeper screening, answer basic introductory questions, and coordinate call bookings onto leadership’s calendar.

Campaign Optimization & Split-Testing

• A/B test cold email subject lines, body copy angles, and LinkedIn connection openers to continuously improve open, reply, and meeting-booking conversion rates.
• Monitor inbox health, deliverability rates, domain warming metrics, and report weekly pipeline performance to management.

Niche Expertise & Requirements

To ensure you can hit the ground running with minimal training on basic concepts, candidates must possess the following background and expertise:

• Experience: Approximately 2 years of proven B2B outbound sales experience, specifically handling cold email infrastructure, lead list building, and outbound prospecting for tech services or digital agencies.
• Understanding of the Agency Ecosystem: Familiarity with how boutique digital and creative agencies operate, why they experience capacity bottlenecks, and how white-label partnerships solve their developer overhead.
• Outbound Tool Stack Proficiency: Hands-on experience working with tools such as LinkedIn Sales Navigator, Apollo.io, Clay, Instantly.ai or Smartlead, and modern CRM pipelines.
• Communication & Tone: Impeccable written English, with the ability to craft concise, persuasive, and professional B2B outreach copy tailored to UK corporate communication styles.
• Self-Starter / High Initiative: An independent, resourceful operator who takes full ownership of lead generation targets, proactively tests new angles, and solves roadblocks autonomously.