Business Development Executive (BDE)

YAWAY TECHNOLOGIES PVT. LTD.

Job Description – Business Development Executive

Department: Business Development / Sales
Position: Business Development Executive
Employment Type: Full-Time
Location: Chennai
Reporting To: Business Development Manager / Management
Experience: 1–3 Years preferred; Freshers with strong communication and sales aptitude may be considered.

1. Job Objective

The Business Development Executive will be responsible for generating new business opportunities, developing qualified leads, meeting prospective clients, preparing proposals, conducting follow-ups, and converting opportunities into revenue for Yaway Technologies.

The role is strongly target-oriented and performance-driven. The employee is expected to actively generate business rather than depend only on leads provided by the company.

2. Yaway Technologies – Service Portfolio

The Business Development Executive will promote and generate business for:

• Website Design & Development
• Web Application Development
• Software Development
• Mobile Application Development
• Digital Product Development
• UI/UX Design
• IT Infrastructure Services
• IT Support & Maintenance

3. Key Responsibilities

Lead Generation

• Generate new B2B leads every working day through:
• Cold calling
• LinkedIn
• Email campaigns
• WhatsApp/business networking
• Online research
• Business directories
• Referrals
• Industry events and networking
• Existing client references
• Identify business owners, founders, directors, IT heads, HR heads, and other relevant decision-makers.
• Build and continuously update a prospect database.

Client Acquisition

• Contact prospective clients and introduce Yaway Technologies.
• Understand the client's business and technology requirements.
• Identify opportunities for software, web, mobile, AI, IT infrastructure, and other services.
• Schedule client meetings and online demonstrations.
• Prepare and submit quotations and proposals in coordination with the management/technical team.
• Negotiate commercially within approved company guidelines.
• Follow up consistently until the opportunity is closed or formally rejected.

Relationship Management

• Maintain professional relationships with prospects and existing clients.
• Generate repeat business and referrals.
• Maintain regular communication throughout the sales cycle.
• Coordinate with the project/technical team after order confirmation for smooth handover.

4. Mandatory Performance Targets

The following targets are expected as a baseline and may be revised by management depending on business requirements.

KPI

Monthly Target

New prospects identified

200+

Outbound calls

500+

Meaningful prospect conversations

100+

Qualified leads

30+

Client meetings / demos

15+

Proposals / quotations

10+

New business opportunities

5+

New clients

2–3+

Revenue target

As assigned by Management

Important: Targets may vary based on the employee's experience, assigned market, service category, and business conditions.

5. Daily Activity Expectations

The employee is expected to maintain a disciplined daily sales routine:

Morning

• Review pending leads and follow-ups.
• Identify new prospects.
• Plan the day's calls and meetings.

During the Day

• Conduct outbound calls.
• Send personalized emails and LinkedIn messages.
• Speak with decision-makers.
• Schedule meetings.
• Understand requirements.
• Coordinate quotations/proposals.

End of Day

• Update CRM/lead tracker.
• Record every meaningful interaction.
• Update follow-up dates.
• Submit daily activity report to the reporting manager.

6. CRM & Reporting – Mandatory

Every lead must be properly recorded and updated.

The employee must maintain:

• Company name
• Contact person
• Designation
• Contact details
• Business requirement
• Lead source
• Estimated project value
• Current status
• Last communication
• Next follow-up date
• Proposal status
• Closing probability/status

No lead or client interaction should remain undocumented.

7. Performance Monitoring

Performance will be reviewed based on both activity and business results.

Management may evaluate:

• Lead-generation performance
• Quality of leads
• Number of meetings
• Proposal generation
• Follow-up discipline
• Conversion rate
• New-client acquisition
• Revenue generated
• CRM discipline
• Professional conduct and client communication

Simply making calls without generating qualified opportunities will not be considered sufficient performance.

8. Probation & Performance Review

During the probation period, performance will be reviewed regularly.

The employee is expected to demonstrate:

• Consistent lead generation
• Professional client communication
• Ability to generate qualified opportunities
• Strong follow-up discipline
• Ability to convert opportunities into business
• Achievement of assigned targets

Where performance consistently falls below assigned expectations, the company may initiate a performance review and take appropriate action in accordance with company policy and applicable employment terms.

9. Required Skills

• Excellent English communication skills.
• Strong interpersonal and negotiation skills.
• Confident telephone communication.
• Ability to communicate with business owners and senior decision-makers.
• Strong follow-up capability.
• Target-oriented mindset.
• Ability to work independently.
• Good knowledge of MS Office/Google Workspace and CRM tools.
• Basic understanding of software and IT services.
• Willingness to learn new technologies and business solutions.

10. Preferred Experience

Experience in any of the following will be an advantage:

• IT Sales
• Software Sales
• B2B Sales
• Business Development
• Digital Marketing Sales
• Web/App Development Sales
• IT Infrastructure Sales
• Recruitment/Staffing Sales
• Corporate Sales

11. Incentive Structure

Employees who achieve or exceed assigned targets may be eligible for performance-based incentives, subject to the company's approved incentive policy.

Higher performance may be recognized through additional incentives based on:

• New client acquisition
• Revenue generated
• Successful project closure
• Collection realization
• Repeat business

12. Professional Expectations

The employee must:

• Represent Yaway Technologies professionally.
• Provide accurate information to clients.
• Never make unauthorized commitments regarding pricing, timelines, technology, or project scope.
• Maintain confidentiality of company and client information.
• Follow the company's sales process and reporting procedures.
• Maintain professional conduct with clients and colleagues.
• Avoid misrepresentation or false commitments for the purpose of achieving targets.

13. Success in This Role

Success in this position will be measured by the ability to consistently move prospects through the complete business-development cycle:

Prospecting → Lead Generation → Qualification → Meeting → Requirement Analysis → Proposal → Follow-up → Negotiation → Closure → Client Relationship → Repeat Business

14. Management Statement

Yaway Technologies is looking for a business builder, not merely a caller.

The successful candidate should have the confidence to approach new businesses, identify their technology requirements, create meaningful conversations, develop opportunities, and convert those opportunities into long-term client relationships.

Performance, discipline, client acquisition, and revenue generation are key expectations of this position.

Pay: From ₹25,000.00 per month

Work Location: In person