Business Development Executive (BDE)

The Business Development Executive (BDE) plays a key role in identifying new business opportunities, building client relationships, and driving revenue growth for the organization. The role requires a strong understanding of digital marketing services, CRM tools, and lead generation software to manage the complete sales cycle — from prospecting to client onboarding.

Key Responsibilities

• Lead Generation & Prospecting:

Identify and engage potential clients through CRM tools, online research, networking, and professional platforms like LinkedIn.

• Client Relationship Management:

Build and maintain long-term relationships with clients by providing solutions aligned with their digital marketing goals.

• Sales Presentations & Pitches:

Conduct virtual and in-person meetings, product demos, and presentations using authorized software and communication tools.

• Proposal Development:

Prepare customized business proposals, quotations, and project timelines in collaboration with the digital marketing team.

• Negotiation & Closure:

Handle pricing discussions, contract negotiations, and ensure successful deal closures in compliance with company policies.

• Project Coordination:

Collaborate with internal teams (Design, SEO, Content, Web Development, and Video Production) to align client requirements and ensure timely project delivery.

• Performance Reporting:

Use CRM dashboards and analytics tools to generate weekly and monthly sales performance reports.

• Market Research & Analysis:

Stay updated on industry trends, competitors, and emerging digital marketing technologies to identify new business opportunities.

Authorized Software & Tools Used

• CRM Software: HubSpot / Zoho CRM / Salesforce
• Marketing Automation: Mailchimp / ActiveCampaign / Meta Business Suite
• Communication Tools: Google Workspace / Slack / Microsoft Teams
• Project Management: Asana / Trello / ClickUp
• Data & Analytics: Google Analytics, SEMrush, and Excel/Sheets dashboards
• Proposal & Documentation: Microsoft Office 365 / Canva for Business / Adobe Acrobat Sign

Qualifications & Requirements

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• Minimum 1-2 years of experience in Business Development or Sales within the Digital Marketing / IT industry.
• Strong understanding of digital marketing concepts (SEO, PPC, SMM, Web Development, Content Marketing).
• Proficient in using CRM and project management software.
• Excellent communication, presentation, and negotiation skills.
• Target-driven, analytical thinker, and team-oriented professional.

Key Skills

• B2B / B2C Sales
• Client Relationship Management
• Digital Marketing Knowledge
• Lead Conversion Strategy
• Business Analysis & Reporting
• Communication & Negotiation
• CRM & Software Proficiency

Performance Metrics

• Monthly Qualified Leads & Conversion Rate
• Client Retention and Account Growth
• Revenue and Sales Target Achievement

Career Growth Path

Business Development Executive → Senior Business Development Executive → Business Development Manager → Sales & Strategy Head

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person