Business Development Executive (BDE)

Job Description: Business Development Executive (BDE)

Industry: Digital Marketing, Advertising & Branding
Department: Sales & Business Development
Job Type: Full-time
Experience: 1–3 years preferred; freshers with strong communication and sales skills may apply.

About the Role

We are looking for a proactive and result-oriented Business Development Executive to identify new business opportunities, research potential clients, initiate conversations, schedule meetings, and convert prospects into clients.

The ideal candidate should have strong communication and negotiation skills, a sales-driven mindset, and the ability to build lasting business relationships. Experience in digital marketing, advertising, branding, or media sales will be an added advantage.

Key Responsibilities1. Prospect Research & Lead Generation

• Research and identify potential clients across industries such as healthcare, hospitality, real estate, education, retail, and other relevant sectors.
• Identify businesses that could benefit from digital marketing, social media management, branding, website development, SEO, and performance marketing services.
• Build and maintain a structured database of qualified prospects using online research, LinkedIn, business directories, referrals, and other channels.
• Identify key decision-makers, including business owners, directors, marketing heads, and management representatives.

2. Outreach & Client Acquisition

• Reach out to prospects through cold calling, email, LinkedIn, WhatsApp, and other professional communication channels.
• Introduce the agency's services and communicate their potential business value.
• Follow up consistently with interested prospects and nurture leads through the sales pipeline.
• Generate qualified enquiries and convert prospects into sales opportunities.

3. Meeting Scheduling & Client Interaction

• Schedule meetings and appointments between prospects and the agency's management or strategy team.
• Coordinate with internal teams to prepare for client meetings and presentations.
• Attend client meetings when required, understand business requirements, and identify potential service opportunities.
• Maintain professional communication with prospects throughout the sales process.

4. Sales & Revenue Targets

• Work towards achieving monthly and quarterly lead generation, meeting, and revenue targets.
• Convert qualified prospects into paying clients through effective follow-ups, negotiation, and relationship building.
• Identify opportunities to upsell or cross-sell additional agency services.
• Maintain a healthy pipeline of prospective clients to support consistent business growth.

5. CRM & Sales Reporting

• Maintain accurate prospect details, communication history, follow-up dates, meeting schedules, and deal status in the company's CRM or sales tracker.
• Submit daily activity reports covering outreach, follow-ups, meetings scheduled, and sales progress.
• Track conversion rates and identify opportunities to improve sales performance.
• Coordinate with management to review targets, pipeline status, and business development strategies.

Required Skills & Qualifications

• Excellent verbal and written communication skills.
• Strong research, prospecting, and lead-generation abilities.
• Confidence in cold calling, pitching, and initiating conversations with decision-makers.
• Good negotiation, persuasion, and relationship-building skills.
• Ability to work independently and meet deadlines and sales targets.
• Basic understanding of digital marketing services and business development.
• Proficiency in Google Sheets or Excel, email, LinkedIn, and CRM tools.
• A proactive attitude, willingness to learn, and strong ownership of results.

Performance Indicators (KPIs)

• Number of qualified prospects identified.
• Number of calls, emails, and outreach activities completed.
• Number of meetings scheduled and successfully conducted.
• Lead-to-meeting and meeting-to-client conversion rates.
• Number of new clients acquired.
• Monthly revenue generated against assigned sales targets.
• Accuracy of CRM updates and consistency of follow-ups.

What We Offer

• Opportunity to work with diverse brands and industries.
• Exposure to digital marketing, advertising, branding, and business strategy.
• Performance-based incentives linked to business development results.
• Opportunities for professional growth and career advancement.
• A dynamic, target-driven, and growth-oriented work environment.

Ideal Candidate: Someone who enjoys researching businesses, initiating conversations, building professional relationships, and turning potential opportunities into actual revenue.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Commuter assistance
• Paid time off

Willingness to travel:

• 50% (Preferred)

Work Location: In person