Business Development Executive (BDE)

Job Description: Business Development Executive

Location: Pune, Maharashtra
Work Mode: Work from Office
Employment Type: Full-time
Experience: 1–3 years

About the Role

We are looking for a proactive, confident, and results-driven Business Development Executive to join our digital marketing agency in Pune. The agency works with clients across the hospitality sector, including restaurants, cafés, bars, hotels, and resorts, along with businesses from other industries.

The role involves identifying potential clients, generating leads, pitching our services, building client relationships, and converting business opportunities into revenue. Our key services include social media management, website design and development, SEO, and other digital marketing solutions.

The ideal candidate should have strong communication and negotiation skills, a sales-oriented mindset, and the ability to understand client requirements and recommend the right digital solutions.

Key Responsibilities1. Lead Generation & Business Development

• Identify and reach out to potential clients through cold calling, email, LinkedIn, networking, referrals, and other relevant channels.
• Generate new business opportunities for social media management, website development, SEO, and digital marketing services.
• Research potential clients, understand their business needs, and identify opportunities to pitch the agency's services.
• Build and maintain a healthy pipeline of prospective clients across hospitality and other relevant industries.
• Proactively approach restaurants, cafés, hotels, resorts, lifestyle brands, and other businesses that may benefit from digital marketing services.

2. Client Meetings & Service Pitching

• Schedule and conduct client meetings, calls, and presentations to understand business objectives and marketing requirements.
• Present the agency's services, capabilities, case studies, and proposals to prospective clients.
• Recommend suitable solutions based on client needs, whether social media management, website design and development, SEO, or a combination of services.
• Coordinate with internal teams to prepare customised proposals, quotations, and service packages.
• Communicate the value of digital marketing services and explain how they can support brand visibility, customer engagement, and business growth.

3. Sales & Client Acquisition

• Follow up with prospective clients, handle queries, address objections, and negotiate commercial terms.
• Convert qualified leads into paying clients and work towards monthly and quarterly sales targets.
• Manage the sales pipeline from initial outreach and lead qualification to proposal submission and deal closure.
• Maintain accurate records of leads, meetings, follow-ups, proposals, and conversions.
• Identify opportunities to upsell additional services to prospective clients based on their requirements.

4. Client Relationship Management

• Build and maintain strong professional relationships with existing and prospective clients.
• Ensure clear communication throughout the sales process and coordinate smooth onboarding of new clients.
• Work closely with the social media, SEO, website development, and client servicing teams to understand service offerings and communicate deliverables accurately.
• Stay connected with clients to identify future requirements, referrals, and opportunities for additional business.

5. Market Research & Competitor Analysis

• Research market trends, competitor offerings, industry requirements, and potential business opportunities.
• Identify businesses with gaps in their social media presence, website performance, or search engine visibility.
• Track competitor pricing, service offerings, and positioning to support sales strategy.
• Suggest new approaches for lead generation, client acquisition, and business growth.

6. Reporting & Sales Performance

• Maintain a structured database of leads, prospects, and client interactions.
• Prepare regular reports on lead generation, meetings, proposals, conversions, and revenue.
• Track progress against assigned sales targets and identify areas for improvement.
• Share market feedback and client requirements with the management team.

Skills & Requirements

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• 1–3 years of experience in business development, sales, or client acquisition, preferably in a digital marketing or advertising agency.
• Strong verbal and written communication, presentation, and negotiation skills.
• Ability to generate leads independently and convert prospects into clients.
• Basic understanding of social media marketing, website design and development, SEO, and digital marketing services.
• Confidence in conducting client meetings, pitching services, and following up with prospects.
• Strong networking, relationship-building, and problem-solving skills.
• Ability to work towards sales targets and manage multiple opportunities simultaneously.
• Familiarity with CRM tools, spreadsheets, LinkedIn, and lead-generation platforms is an advantage.
• Willingness to attend in-person client meetings and networking events in Pune as required.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Number and quality of leads generated.
• Number of client meetings and qualified opportunities.
• Conversion rate from leads to paying clients.
• Monthly sales targets and revenue generated.
• Number of new clients acquired across social media, website, SEO, and other services.
• Follow-up consistency and accuracy of sales pipeline records.
• Quality of client relationships and opportunities for repeat business or referrals.

What We Offer

• Opportunity to work with a growing digital marketing agency and a diverse client portfolio.
• Exposure to multiple digital services, including social media, website development, SEO, and online marketing.
• Opportunities to build industry connections, develop sales expertise, and grow professionally.
• A collaborative work environment with direct exposure to the management and creative teams.
• Performance-driven growth opportunities.

Who Would Be a Great Fit?

We are looking for someone who enjoys meeting people, building relationships, identifying business opportunities, and closing deals. The ideal candidate is self-motivated, persuasive, organised, and comfortable taking ownership of the complete sales cycle.

If you are passionate about sales, enjoy understanding business challenges, and can confidently pitch digital marketing solutions to potential clients, we would love to hear from you.

To Apply: Please share your CV along with a brief summary of your business development or sales experience.

Pay: ₹11,000.00 - ₹51,000.00 per month

Work Location: In person