Business Development Executive (Beverages)

Bidfood ME is looking for a Business Development Executive – Beverages responsible for driving sales and distribution across the HORECA channel. The role will focus on identifying new business opportunities, developing existing accounts, expanding the beverage portfolio and driving profitable growth.

Key Responsibilities

• Meet or exceed assigned sales, margin and distribution targets for the beverage category.
• Identify new HORECA customers through market mapping, lead generation and networking.
• Develop and maintain strong relationships with F&B Managers, Beverage Managers, Procurement Managers, Bar Managers, Chefs and Owners.
• Identify upselling and cross-selling opportunities within existing accounts.
• Conduct client meetings, product presentations, tastings and demonstrations.
• Introduce new beverage products and identify opportunities for menu placement and listing.
• Negotiate pricing and commercial terms while maintaining profitability.
• Monitor competitor activity, market trends and customer preferences within the beverage category.
• Work closely with internal teams to ensure smooth onboarding, product availability and customer service.
• Maintain accurate CRM records, sales pipeline and forecasts.

Requirements

• Bachelor's degree in business, Marketing, Hospitality or a related field.
• 3+ years of B2B sales / Business Development experience, preferably within beverages, HORECA, FMCG or foodservice.
• Strong understanding of the beverage category and UAE HORECA market.
• Existing HORECA network is highly advantageous.
• Strong negotiation, presentation and relationship-building skills.
• Proficiency in Microsoft Office and CRM systems.
• Strong reporting and pipeline management skills.
• Valid UAE driving license.
• Minimum 2 years of UAE market experience.
• Willingness to travel across the UAE.