Business Development Executive

1. Lead Generation

• Find new potential clients through LinkedIn, Instagram, Google, directories and referrals.
• Build and maintain a database of prospects.
• Identify businesses that could benefit from digital marketing, video, branding, social media or creative services.

2. Cold Outreach

• Make cold calls to potential clients.
• Send WhatsApp messages, LinkedIn messages and emails.
• Introduce Mental Grafikx and understand the prospect's requirements.

3. Follow-Ups

• Follow up with interested leads.
• Maintain a follow-up schedule.
• Reconnect with old or inactive leads.
• Follow up after proposals and quotations are sent.

4. Client Meetings

• Schedule calls and meetings with prospects.
• Visit potential clients when required.
• Understand their current marketing, content and advertising requirements.
• Identify their problems and recommend suitable services.

5. Sales & Closing

• Present Mental Grafikx packages and services.
• Explain pricing and deliverables.
• Handle basic objections.
• Negotiate within approved pricing limits.
• Convert qualified leads into paying clients.

6. Referrals & Partnerships

• Build relationships with event managers, PR professionals, designers, photographers, consultants, web developers and other professionals.
• Generate referral-based leads.
• Develop mutually beneficial referral partnerships.

7. Sales Reporting

• Update the lead tracker every day.
• Record calls, messages, meetings, follow-ups and outcomes.
• Maintain the status of every prospect.
• Submit regular sales reports.

Weekly Targets

• New leads added
• Cold calls completed
• WhatsApp/LinkedIn outreach
• Follow-ups completed
• Meetings booked
• Proposals sent
• Deals closed
• Revenue generated

Additional Responsibilities

• Research competitors and their pricing.
• Identify new industries and markets to target.
• Suggest potential clients and campaigns to the team.
• Coordinate with the creative team after a client is closed.
• Ensure all relevant client requirements are properly communicated during handover.
• Maintain long-term relationships with existing clients for upselling and referrals.