Business Development Executive

Business Development & Outbound Sales Executive (B2B Lead Generation & Client Acquisition) | Work From Home

We are seeking an experienced and results-driven Business Development & Outbound Business Development Executive to lead outbound client acquisition efforts for our accounting outsourcing and remote staffing business focused on accounting firms and fiduciary companies.

This role is responsible for the full outbound sales process from lead generation and prospecting to outreach, follow-ups, appointment setting, converting to sales through client communication and pipeline management. The ideal candidate is highly proactive, experienced in cold outreach, comfortable speaking with business owners and decision-makers, and capable of independently driving qualified meetings and new business opportunities.

The successful candidate must take ownership of sales activity targets, outbound campaigns, and revenue generation efforts while working closely with management.

Key Responsibilities

• Identify and research target accounting firms, fiduciary companies, and professional service businesses from LinkedIn and other sources
• Build and maintain lead lists using LinkedIn, databases, websites, and outbound prospecting tools
• Execute cold email campaigns with personalised outreach and follow-ups
• Conduct cold calling and outbound sales conversations with decision-makers
• Manage LinkedIn outreach and relationship-building activities
• Qualify prospects and schedule meetings with decision-makers
• Maintain CRM records, sales pipeline updates, and outreach tracking
• Write and optimise outreach messaging, follow-up sequences, and appointment-setting campaigns
• Monitor campaign performance, response rates, and conversion metrics
• Coordinate with management regarding target accounts, market feedback, and sales strategy
• Follow up persistently with prospects until a clear outcome is achieved
• Support proposal coordination and pre-sales communication where required
• Take ownership of achieving qualified meeting and client acquisition targets

Required Qualifications

• Proven experience in B2B outbound sales, lead generation, appointment setting, or business development
• Strong experience with cold email outreach, cold calling, and LinkedIn prospecting
• Experience selling outsourcing services, staffing services, accounting services, SaaS, or B2B services is highly preferred
• Ability to independently manage outbound sales campaigns from start to finish
• Strong written and verbal communication skills in English
• Confident speaking with partners, directors, founders, and senior decision-makers
• Experience using CRM systems and outreach tools
• Strong organisational and follow-up skills
• Self-motivated, target-driven, and capable of working independently
• Comfortable handling objections and navigating sales conversations
• Strong understanding of sales pipelines, prospect qualification, and appointment setting

Preferred Experience

• Experience selling services to accounting firms, bookkeeping firms, or professional service businesses
• Experience with Apollo, Instantly, Smartlead, HubSpot, LinkedIn Sales Navigator, Snov, or similar tools
• Experience managing high-volume outbound campaigns
• Experience with email deliverability and outbound campaign optimization
• Familiarity with Swiss, Europe, UK, or international accounting markets is an advantage

Performance Expectations

The candidate will be expected to:

• Generate qualified outbound leads consistently
• Book meetings with decision-makers
• Maintain high outreach activity levels
• Contribute directly to client acquisition and revenue growth
• Take ownership of outbound sales performance and targets

Working Arrangement

• Full-time remote role
• Flexible but results-oriented environment
• Coordination with management during agreed business hours
• Long-term growth opportunity based on performance

Ideal Candidate Profile

We are looking for someone who:

• Has already successfully done outbound sales before from start to conversion.
• Understands how to generate opportunities through cold outreach
• Is persistent, commercially minded, and proactive
• Can operate independently without constant supervision
• Focuses on outcomes, meetings booked, and clients acquired rather than just activity
• Takes ownership and responsibility for sales performance

Compensation

• Base salary + performance incentives/commission structure for each successful sale (10,000 base + 10,000 per sale)
• Growth opportunities based on performance and revenue contribution