Business Development Executive

Company name Apis India Ltd.
Apis India is now one of the largest growing FMCG Brand in India. Since 1924, Apis India Limited is
the third generation of Entrepreneurs with extensive hands on knowledge of the trade.
We hold an ISO 22000, a certification for the documented procedures that applies to
Food Safety framed by International body. We have also got ORGANIC, TUV, USFDA,
KOSHER, EIC, APEDA, FMCG certification. We have won numerous industry and
Government of India awards for Honey Exports. We are ISO 22000 certified by Intertek,
which is a documented procedure that applies to food Safety Management System
framed by International body.
DESIGNATION BUSINESS DEVELOPMENT EXECUTIVE
JOB DESCRIPTION
We are looking for a dynamic and execution-oriented professional to drive the end-to-end execution of
strategic sales and channel expansion initiatives across the General Trade business.
The role will be responsible for driving key initiatives including SAMT Channel, Wholesale Channel,
Project Vistaar, Apni Dukan, and Chemist Channel Expansion. The incumbent will work closely
with RSMs, ASMs, channel partners, and cross-functional teams to ensure timely implementation,
monitor progress, identify execution gaps, and deliver projects within defined timelines.
This role will be critical in ensuring flawless execution of strategic initiatives, accelerating channel
expansion, and driving business growth through disciplined project management and strong
cross-functional coordination.
Key Strategic Projects

• SAMT Channel Development & Expansion
• Wholesale Channel Development
• Project Vistaar
• Apni Dukan Channel Expansion & Execution
• Chemist Channel Expansion
  Key Responsibilities / KRA

1. Strategic Project Execution

• Drive end-to-end execution of all assigned strategic projects in coordination with RSMs and
  ASMs.

• Translate project objectives into clear execution plans, milestones, and actionable deliverables.

• Monitor project progress against defined timelines, targets, and business objectives.

• Ensure high levels of execution discipline across all assigned projects.

2. Project Monitoring & Follow-up

• Conduct daily follow-up on agreed action plans, activities, and execution milestones.
• Track pending actions and ensure timely closure with respective stakeholders.
• Identify delays, bottlenecks, and execution gaps and initiate corrective actions.
• Ensure all project timelines and deadlines are strictly adhered to.

3. Reporting & MIS

• Prepare and circulate daily/weekly project progress reports and MIS.
• Track project-wise performance, achievements, pending actions, and critical gaps.
• Highlight key execution issues to the National Sales Head with appropriate corrective action plans.
• Maintain accurate and updated project trackers for management review.

4. Market & Field Execution

• Conduct regular market visits to evaluate the actual implementation of strategic initiatives.
• Validate execution against defined plans, processes, and standards.
• Gather market intelligence and execution feedback from the field.
• Submit structured market visit reports and key observations directly to the Sales Head.
• Ensure feedback from the market is converted into actionable improvements.

5. Channel Development & Expansion

• Support the expansion and strengthening of SAMT, Wholesale, Apni Dukan, and Chemist
  channels.
• Coordinate with RSMs, ASMs, distributors, retailers, and other channel partners for effective
  implementation.
• Identify opportunities for channel expansion and improve market coverage and execution.
• Monitor channel-wise progress and recommend initiatives to improve productivity and business
  outcomes.

6. Competition Benchmarking

• Regularly benchmark competitor activities, channel strategies, schemes, visibility, and execution
  practices.
• Identify relevant industry and competitor best practices.
• Recommend actionable strategies to improve the company's channel execution and competitive
  position.
• Share market intelligence and competitor insights with the NSH and relevant stakeholders.

7. Cross-Functional Coordination

• Work closely with Sales, Marketing, Supply Chain, Finance, Commercial, and other HO
  functions to ensure seamless project execution.
• Coordinate with distributors, dealers, retailers, and other channel partners for smooth
  implementation of strategic initiatives.
• Address execution-related challenges and ensure timely resolution.

8. Channel Partner Coordination

• Coordinate with distributors, dealers, retailers, and other channel partners for smooth
  implementation of strategic initiatives.
• Address execution-related challenges and ensure timely resolution.
• Develop strong working relationships with channel partners to facilitate successful project
  implementation.

9. Performance & KRA Delivery

• Ensure time-bound delivery of all assigned KRAs.
• Maintain strong ownership and accountability for project outcomes.
• Escalate critical issues proactively with recommended solutions.
• Continuously improve execution processes, systems, and project management practices.
  Key Skills & Competencies
• Strategic Project Management
• FMCG Sales & Distribution Understanding
• Trade Marketing & Channel Management
• General Trade Market Knowledge
• Channel Expansion & Development
• Strong Execution & Follow-up Skills
• Data Analysis & MIS Reporting
• Market & Competition Intelligence
• Cross-Functional Coordination
• Stakeholder Management
• Problem Solving & Decision Making
• Strong Communication & Presentation Skills
• High Ownership & Accountability
• Ability to work in a fast-paced, target-oriented environment.

Preferred Candidate
The ideal candidate should have strong exposure to FMCG sales, trade marketing, channel
development, or project execution, with a proven ability to convert strategic plans into measurable
field execution.
The candidate should be highly organized, data-driven, proactive, and relentless in follow-up, with
the ability to coordinate across multiple stakeholders and ensure timely closure of projects.
Success in the Role
Success in this position will be measured by the candidate's ability to:

• Deliver strategic projects within defined timelines.
• Drive effective execution across the field.
• Accelerate channel expansion initiatives.
• Identify and close execution gaps proactively.
• Ensure effective coordination between HO and field teams.
• Provide timely and accurate management reporting.
• Implement competitive best practices.
• Deliver assigned KRAs with strong execution discipline and accountability.
  Location Patel Nagar, New Delhi.
  Salary As per company norms

Timings General Shift
Thanks & Regards
Gopa Chakraborty
Executive-HR & ADMIN
Apis India Limited
Mobile:-7683042759
Phone-011 - 43206631