Business Development Executive

Sales Focus

• Ensure achievement of monthly, quarterly and annual agreed Sales targets within laid down business terms
• Sales target setting and monitoring for Distributors, TSIs at a beat level
• Monitor Actual Sales and mid-course corrections and inputs to reduce variance against expectations
• Sales projection for distribution business

Area & Business Planning

• Identify potential Areas & appoint distributors in line with business strategy
• Plan & allocate ISR’s basis market potential
• Formulate & execute the secondary sales plan – Area wise, distributor wise, Brand wise, SKU wise
• Conduct JCM’s for all TSI’s every month and review area performance

Distribution Management

• Ensuring quality of market coverage through effective use of TSI and distribution network
• Develop and ensure implementation of Distribution plan across distributor territories
• Ensure category availability, visibility & freshness (Stock rotation)
• Ensure that the TSI’s are servicing the market for breakages & stock destruction
• Formulate and ensure implementation of trade & consumer promotion plans
• Support micro marketing/ customer activation initiatives planned for the area.
• Competition tracking & providing inputs to the ASM

Distributor Management

• Educate and train the distributors on DMS systems & processes
• Ensure optimal stocking levels and high billing efficiency for all distributors
• Ensure distributor compliance to agreed service levels & credit terms
• Review distributor financial health (pipeline and outstanding)

Freezer Governance Role & responsibilities