Business Development Executive 商务拓展专员

Business Development Executive

商务拓展专员

岗位目标

Job Objective

负责 SHUNSHUN 马来西亚市场的线下渠道拓展、商业合作及市场资源开发，通过合作伙伴、活动及渠道持续获取有效用户，并推动业务转化及收入增长。

Responsible for offline channel development, business partnerships, and market resource development for SHUNSHUN in the Malaysian market, acquiring qualified users through partnerships, events, and various channels while driving business conversion and revenue growth.

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工作职责

Key Responsibilities

1. 商务渠道开发

Business Channel Development

• 开发马来西亚市场；
• Develop and expand business opportunities in the Malaysian market.
• 建立并持续维护本地商务合作网络。
• Build and continuously maintain a strong local business partnership network.

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2. 商业合作拓展

Business Partnership Development

• 洽谈联合推广、品牌合作、会员福利、优惠券、推荐合作等合作模式；
• Negotiate various partnership models, including joint promotions, brand collaborations, membership benefits, vouchers, referral partnerships, and other commercial initiatives.
• 寻找房地产、教育、婚恋、社区、商圈等潜在合作伙伴；
• Identify potential partners across industries and sectors such as real estate, education, dating and relationship services, local communities, and commercial districts.
• 根据不同合作方制定相应合作方案。
• Develop customized partnership proposals based on the needs and characteristics of different partners.

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3. 线下活动拓展

Offline Event Development

• 寻找并对接市集、展会、校园活动、华人活动及商业活动；
• Identify and establish connections with markets, exhibitions, campus events, Malaysian Chinese community events, and commercial events.
• 发掘适合 SHUNSHUN 的线下品牌曝光及用户增长机会；
• Identify suitable offline opportunities to increase SHUNSHUN’s brand exposure and user acquisition.
• 配合公司执行线下市场活动。
• Coordinate with internal teams to support the execution of offline marketing activities and campaigns.

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4. 用户增长及业务转化

User Growth & Business Conversion

• 通过合作渠道及线下活动获取 APP 用户；
• Acquire APP users through business partnerships, offline channels, and marketing events.
• 推动合作资源从曝光进一步转化为下载、注册及付费；
• Convert partnership exposure into measurable results, including APP downloads, user registrations, and paid conversions.
• 寻找能够直接为公司创造收入的商业合作机会。
• Identify commercial partnership opportunities that can directly generate revenue for the company.

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5. 商务谈判

Business Negotiation

• 主动寻找并联系合作负责人；
• Proactively identify and contact key decision-makers and potential business partners.
• 独立完成初步沟通、邀约、会议、提案、报价及后续跟进；
• Independently manage initial communication, meeting arrangements, business meetings, proposals, quotations, and follow-up activities.
• 推动合作从 Lead → Meeting → Proposal → Agreement → Execution。
• Drive partnership opportunities through the complete business development pipeline: Lead → Meeting → Proposal → Agreement → Execution.

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6. CRM及商务资源管理

CRM & Business Pipeline Management

• 建立潜在客户及商务合作数据库；
• Build and maintain a database of prospective clients and potential business partners.
• 持续维护及跟进 Business Pipeline；
• Continuously maintain, manage, and follow up on the Business Pipeline.
• 定期汇报商务拓展进度及下一阶段计划。
• Regularly report on business development progress, pipeline status, and plans for the next stage.

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7. 市场情报

Market Intelligence

• 收集市场、竞争对手、合作伙伴及用户反馈；
• Collect and analyze information on the market, competitors, business partners, and user feedback.
• 为公司本地市场策略提供一线信息。
• Provide first-hand market insights to support the company’s local market strategy and business decisions.

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我们希望你

Requirements

• 拥有 Business Development、Sales、Partnership、Marketing 等相关经验；
• Possess relevant working experience in Business Development, Sales, Partnerships, Marketing, or related fields.
• 对吉隆坡及马来西亚本地商业环境有一定了解；
• Have a good understanding of the Kuala Lumpur and Malaysian business environment.
• 有较强的陌生客户开发及商务沟通能力；
• Possess strong business prospecting, client acquisition, and business communication skills.
• 敢于主动联系客户、约见客户及线下拜访；
• Be confident and proactive in cold outreach, arranging meetings, and conducting face-to-face client visits.
• 具备基础商务提案和谈判能力；
• Possess solid fundamental skills in business proposal preparation and commercial negotiation.
• 目标导向，对结果及业绩负责；
• Be goal-oriented and accountable for business results and performance.
• 执行力强，可以独立推进合作；
• Possess strong execution capabilities and the ability to independently drive partnerships from initial contact through implementation.
• 性格外向、积极、有责任心；
• Be outgoing, proactive, positive, and highly responsible.
• 会中文及英文，可进行商务沟通；
• Proficient in Chinese and English, with the ability to conduct professional business communication in both languages.
• 拥有本地华人商业、校园、社团、商圈或品牌资源者优先。
• Candidates with existing networks or resources within Malaysian Chinese business communities, universities, associations, commercial districts, or local brands will be given preference.