Business Development Executive

BUSINESS DEVELOPMENT EXECUTIVE

Department - Business Development / Sales
Reporting To - CEO / Director Sales
Location - Thane, Maharashtra
Employment Type - Full-Time

About Serve HR Private Limited
Serve HR Private Limited is a leading HR Consulting and Compliance Management organization providing end-to-end Labour Law Compliance, Payroll Management, Staffing Solutions and Compliance Audits to organizations across India. With 4 decades of industry expertise, we partner with businesses to simplify HR operations while ensuring complete statutory compliance.

Position Summary
The Business Development Executive will be responsible for generating new business opportunities, identifying prospective clients, conducting sales meetings, understanding client requirements, presenting company solutions, preparing commercial proposals, coordinating with internal teams, and converting qualified leads into long-term business relationships.
The ideal candidate should possess excellent communication, negotiation, relationship-building, and consultative selling skills with the ability to achieve revenue targets.

Key Responsibilities

Lead Generation

• Identify and generate new B2B sales opportunities through cold calling, LinkedIn, email campaigns, referrals, networking and databases.
• Build and maintain a healthy sales pipeline.
• Research prospective organizations across multiple industries.
• Identify key decision-makers including HR Heads, Directors, CXOs, Plant Heads, and Business Owners.

Client Acquisition

• Schedule meetings and presentations with prospective clients.
• Understand client pain points related to HR, Payroll, Compliance and Labour Law requirements.
• Recommend suitable company services based on business requirements.
• Prepare customized proposals and commercial quotations.

Sales & Revenue Generation

• Achieve monthly, quarterly, and annual sales targets.
• Convert qualified leads into successful business opportunities.
• Negotiate commercials while maintaining company profitability.
• Ensure timely closure of deals.

Client Relationship Management

• Develop long-term relationships with clients.
• Ensure smooth onboarding of new clients.
• Coordinate with Operations, Compliance, Payroll, Recruitment, and HR teams for seamless service delivery.
• Address client concerns during the initial engagement phase.

Market Intelligence

• Monitor competitor activities.
• Identify emerging market opportunities.
• Stay updated with Labour Law, Payroll, HR Outsourcing, and Staffing industry trends.
• Suggest new business opportunities and service improvements.

CRM & Reporting

• Maintain accurate records of leads, meetings, follow-ups, proposals, and closures.
• Update CRM on a daily basis.
• Submit daily activity reports, weekly pipeline reports, and monthly sales reports.
• Maintain sales forecasts.

Cross-Selling & Upselling

• Promote additional company services to existing clients.
• Identify opportunities for account expansion.
• Work closely with Account Management teams to increase client value.

Services to be Promoted
The Business Development Executive will actively market:

• Labour Law Compliance Management
• Payroll Processing
• Compliance Audits
• Labour Law Advisory
• POSH Compliance
• Factory & Establishment Compliance
• HR Software / HRMS Solutions
• Statutory Registrations & Licenses

Required Skills

Technical Skills

• B2B Sales
• Lead Generation
• Cold Calling
• Email Prospecting
• LinkedIn Sales
• Proposal Preparation
• Client Presentation
• Sales Negotiation
• CRM Software
• MS Excel
• MS Word
• PowerPoint

Soft Skills

• Excellent verbal and written communication
• Strong negotiation skills
• Client relationship management
• Business acumen
• Presentation skills
• Time management
• Problem-solving
• Target orientation
• Self-motivation
• Professional attitude

Educational Qualification
Bachelor's Degree in Business Administration, Marketing, Commerce, Management, or a related field.
MBA (Marketing/Sales) will be an added advantage.

Experience

• 2-4 years of experience in B2B Sales or Business Development.
• Experience in HR Services, Payroll, Staffing, Compliance, Consulting or B2B service sales will be preferred.

Preferred Attributes

• Strong passion for sales and business development.
• Ability to work under pressure and meet deadlines.
• Professional business etiquette.
• Willingness to travel for client meetings.
• Strong networking and interpersonal skills.
• Positive attitude with a customer-centric approach.

Compensation
As per company standards, based on qualifications, experience, and interview performance.
Performance-based incentives applicable as per company policy.