Business Development Executive

About the role

Looking for a commercially driven Business Development Executive / Sales Engineer to grow our industrial solutions business in Singapore. This role is suited to a consultative salesperson who can understand customer operations, identify business needs, and recommend practical solutions for logistics, warehousing, supply chain, and material-handling environments.

You will manage opportunities across the sales cycle from prospecting and lead qualification to solution demonstrations, quotations, tenders, customer training, and account follow-up. The successful candidate will be comfortable engaging operations, engineering, procurement, and management stakeholders in a B2B environment.

Key responsibilities

• Achieve agreed sales, turnover, and market-share targets within the assigned sales territory.
• Develop new business through structured prospecting, account mapping, referrals, networking, and targeted cold calling.
• Follow up promptly on inbound and outbound leads, qualify opportunities, and maintain an accurate sales pipeline.
• Understand customer workflows and operational challenges, then propose suitable industrial, logistics, or material-handling solutions.
• Prepare clear and commercially sound quotations, proposals, and solution presentations.
• Arrange and conduct product or solution demonstrations for customers and stakeholders.
• Manage opportunities from initial contact through negotiation, closing, implementation handover, and post-sale follow-up.
• Build trusted relationships with customers across operations, engineering, procurement, and senior management.
• Participate in government and commercial tenders, including the preparation of tender documents, technical responses, and commercial submissions.
• Conduct operator training and support customers during product familiarisation or implementation.

About you

• Diploma or higher qualification in Business, Marketing, Engineering, Logistics, Supply Chain, or a related discipline.
• 1–3 years of relevant experience in business development, sales engineering, solution sales, or B2B sales.
• Experience selling industrial products, equipment, automation, intralogistics, warehousing, or supply-chain solutions is strongly preferred.
• Demonstrated ability to prospect, qualify leads, conduct customer presentations, prepare quotations, and follow through to closure.
• Comfortable engaging customers in an operational or technical environment and translating business needs into suitable solutions.
• Strong written and verbal communication skills, including professional email writing and proposal preparation.
• Familiarity with CRM systems, contact management, and maintaining accurate sales records.
• Proficient in Microsoft Office, particularly Outlook, Word, Excel, and PowerPoint.
• Self-motivated, organised, customer-focused, and comfortable working towards measurable sales targets.
• Willingness to work at Loyang Way and travel locally for customer visits, demonstrations, tenders, and training when required.