Business Development Executive

Roles and Responsibilities

• Own all inbound inquiries across calls, email, WhatsApp, chat, and web forms, ensuring timely response and consistent follow-through until enrollment or clear closure.
• Engage prospects in structured discovery conversations to understand their goals, background, readiness to enroll, and decision-making constraints.
• Lead sales discussions with clarity and purpose, guiding prospects toward informed and timely enrollment decisions.
• Present program offerings transparently and confidently, covering structure, duration, fees, certification value, learning outcomes, and expectations.
• Connect learner needs with relevant program benefits, clearly explaining how the offering aligns with their academic, professional, or career goals.
• Address questions and concerns around pricing, workload, credibility, timelines, and outcomes with honesty, data, and confidence.
• Drive enrollments using clear next steps, timely follow-ups, and well-defined closure conversations.
• Build and manage a strong enrollment funnel, ensuring every lead is actively progressed, reviewed, or intentionally closed.
• Maintain discipline within the pipeline by documenting interactions, tracking next actions, and avoiding stagnant or unworked leads.
• Proactively generate leads through LinkedIn outreach, referrals, professional networks, and personal prospecting efforts.
• Follow up consistently and thoughtfully to keep prospects engaged until they enroll, opt out, or move into long-term re-engagement cycles.
• Take ownership of assigned enrollment targets, regularly reviewing performance and adjusting outreach strategies to stay on track.
• Maintain accurate and up-to-date records in CRM systems, ensuring visibility into lead status, conversations, and outcomes.
• Identify early signs of drop-off and attempt revival before leads age out of the active funnel.
• Adhere to ethical communication practices when providing information about programs.
• Follow responsible marketing practices by aligning all interactions with data privacy norms, respectful communication standards, and culturally sensitive messaging across regions.
• Work closely with the Admissions, IT, Data, and Academic teams to ensure enrolled learners experience a smooth handover, complete documentation, and a seamless onboarding journey.
• Share insights, concerns, and patterns observed in learner conversations with Marketing and internal teams to continuously improve messaging, targeting, and program positioning.

Required Qualification

• Bachelor’s degree in Business, Marketing, Communications, or related field
• MBA (preferred but not mandatory)
• 0-1 years of experience in Sales / Admissions / Business Development
• Prior experience in EdTech, Higher Education, or Academic Sales preferred
• Proven track record of achieving or exceeding enrollment targets