Business Development Executive

Job Description: Business Development Executive EdTech

Position: Business Development Executive (BDE)
Experience: 1+ Year
Industry Experience: Strictly EdTech only
Employment Type: Full-Time
Location: [Location / Remote / Hybrid]

About the Role

We are looking for an enthusiastic and results-driven Business Development Executive with at least 1 year of proven experience in the EdTech industry.

The ideal candidate should have hands-on experience in student counselling, lead conversion, sales, and business development within an EdTech organization. You will be responsible for connecting with prospective students/parents, understanding their learning requirements, recommending suitable programs, and converting qualified leads into enrollments.

Key Responsibilities

• Generate and convert leads through calls, WhatsApp, email, and other communication channels.
• Connect with prospective students and/or parents to understand their educational requirements.
• Counsel students/parents about relevant courses, programs, and learning solutions.
• Conduct product/course presentations and explain program benefits, curriculum, fees, and enrollment process.
• Follow up consistently with leads throughout the sales cycle.
• Achieve monthly and quarterly sales and enrollment targets.
• Maintain accurate records of leads, follow-ups, and conversions in the CRM.
• Build strong relationships with students and parents to improve conversion and customer experience.
• Coordinate with counselling, academic, and operations teams to ensure a smooth enrollment process.
• Track competitor offerings and market trends within the EdTech sector.
• Provide regular sales reports and updates to the reporting manager.

Required Skills & Qualifications

• Bachelor's degree in any discipline.
• Minimum 1 year of experience in Business Development / Inside Sales / Academic Counselling.
• Mandatory: Previous experience must be specifically with an EdTech company.
• Candidates from non-EdTech industries will not be considered.
• Strong communication and interpersonal skills.
• Good convincing, negotiation, and objection-handling abilities.
• Target-oriented and comfortable working in a sales-driven environment.
• Ability to understand and explain educational products and services.
• Familiarity with CRM tools and sales processes is preferred.
• Willingness to make a high volume of calls and conduct regular follow-ups.

Preferred Candidate Profile

We are looking for candidates who have previously worked with EdTech companies in roles such as:

• Business Development Executive
• Inside Sales Executive
• Academic Counsellor
• Education Counsellor
• Sales Executive – EdTech
• Admissions Counsellor
• Student Counsellor

Industry experience is strictly limited to EdTech.

Key Performance Indicators (KPIs)

• Monthly enrollment/revenue targets
• Lead-to-enrollment conversion rate
• Number of qualified leads handled
• Follow-up effectiveness
• Revenue generated
• Customer/student conversion and retention

What We Offer

• Competitive salary + performance-based incentives
• Growth opportunities within the EdTech industry
• Professional training and development
• Performance-driven career progression
• Dynamic and collaborative work environment

Experience Required: 1+ year | EdTech experience is mandatory