Business Development Executive

Business Development Executive (BDE)

Company: Vision School of Aviation
Department: Business Development / Admissions
Job Title: Business Development Executive (BDE)
Location: Calicut , Thrissur & Kochi
Employment Type: Full-Time

Job Summary

We are looking for a motivated and target-oriented Business Development Executive (BDE) to support the growth of the institution by generating leads, developing business opportunities, building relationships with prospective students and parents, and converting enquiries into admissions.

The BDE will be responsible for field and centre-level business development activities, lead generation, follow-ups, and achieving assigned admission and revenue targets.

Key Responsibilities

• Generate new leads through field visits, institutional visits, direct marketing, referrals, networking, and other business development activities.
• Identify and develop new business opportunities for aviation and related academic programs.
• Visit schools, colleges, educational institutions, companies, and other potential lead sources to promote courses and establish relationships.
• Contact prospective students and parents, understand their requirements, and provide relevant course information.
• Follow up with leads through phone calls, WhatsApp, email, and personal meetings.
• Coordinate with the Counselling and Admissions Team to ensure smooth conversion of leads into admissions.
• Maintain regular follow-up with prospective students until the admission process is completed.
• Achieve monthly and quarterly lead generation, admission, and revenue targets assigned by management.
• Maintain accurate records of leads, follow-ups, visits, conversions, and pending prospects.
• Prepare and submit daily/weekly/monthly activity and performance reports.
• Participate in education fairs, career guidance programs, seminars, exhibitions, promotional activities, and other marketing events.
• Build and maintain strong relationships with schools, colleges, agencies, students, parents, and other referral sources.
• Monitor competitor activities and provide relevant market feedback to management.
• Work closely with the Centre Head, Counsellors, Marketing Team, and other departments to achieve centre objectives.
• Ensure all admission-related documentation and reporting procedures are properly followed.
• Perform any other business development activities assigned by the management.

Key Performance Indicators (KPIs)

• Number of new leads generated
• Number of institutional/field visits completed
• Follow-up and conversion rate
• Number of admissions generated
• Monthly revenue achievement
• New referral/institutional partnerships
• Daily activity and reporting compliance
• Lead-to-admission conversion
• Customer/student relationship management

Required Skills & Competencies

• Strong communication and interpersonal skills.
• Good convincing and negotiation abilities.
• Target-oriented and self-motivated approach.
• Ability to generate leads independently.
• Good presentation and relationship-building skills.
• Strong follow-up and customer-handling skills.
• Ability to work under pressure and meet deadlines.
• Basic knowledge of MS Office, WhatsApp, email, and CRM/reporting systems.
• Willingness to travel for field visits and business development activities.
• Ability to work both independently and as part of a team.

Educational Qualification

• Bachelor's degree or equivalent qualification in Business Administration, Marketing, Management, Commerce, or any relevant field.

Experience

• 25+ years of experience in Business Development, Sales, Education Sales, Counselling, or a related field is preferred.
• Freshers with excellent communication and sales aptitude may also be considered.

Preferred Candidate Profile

The ideal candidate should be:

• Highly energetic and result-oriented.
• Comfortable with field work and meeting new people.
• Passionate about sales and business development.
• Capable of handling multiple leads and follow-ups.
• Willing to work towards challenging targets.
• Interested in the education and aviation training sector.

Reporting To: Centre Head / Business Development Manager / Management, as applicable.