Business Development Executive

Company Description:

PT Futuria Karya AnakBangsa (FKA) is a consumer-focused company that empowers growth and innovation by developing modern lifestyle and beauty brands. We create products that respond to evolving consumer needs, with a strong focus on quality, relevance, and long-term brand value. With an emphasis on forward-thinking strategies, FKA aims to make a positive impact in the market and deliver exceptional value. The organization thrives on creativity and collaboration, empowering its team to drive meaningful change.

About the Role:

FKA is building its offline retail channel from the ground up for our beauty & lifestyle products. You will be the main PIC responsible for establishing partnerships with physical retailers, from research, approach, negotiation, and closing to onboarding and performance monitoring.

Responsibilities:

• Map and prioritize potential retail partners, including general trade, specialty stores, distributors, and modern trade.
• Conduct cold outreach through store visits, phone calls, WhatsApp, or email to owners, buyers, and key decision-makers.
• Prepare and present proposals, trade kits, price lists, and product samples.
• Negotiate pricing, MOQ, payment terms, returns, consignment/buy-out schemes, and other commercial terms through to closing.
• Manage the onboarding process and partnership administration for retailers.
• Coordinate with internal teams regarding stock, warehouse, finance, and operational requirements.
• Monitor retailer sales performance and provide data-driven recommendations.
• Build and document an offline retail playbook to establish scalable processes.

Requirements:

• 3–5 years of experience in Business Development, B2B Sales, or Retail Sales.
• Proven experience building retail partnerships from the ground up, not just managing existing accounts.
• Strong understanding of retail schemes such as consignment, buy-out, MOQ, payment terms, and returns.
• Confident in cold outreach, pitching, and direct negotiation.
• Willing to conduct field visits to retailers and distributors.
• Experience in FMCG, beauty, cosmetics, skincare, or consumer goods is a plus.
• Existing network with retail/distributor buyers and modern trade experience is a plus.