Business Development Executive

Role & responsibilities

• Identify and generate new business opportunities for Outdoor Advertising (OOH) and BTL solutions.
• Prospect and connect with brands, marketing heads, media agencies and decision-makers.
• Generate leads through cold calling, LinkedIn, email, references, networking and market research.
• Understand client requirements and recommend suitable outdoor advertising solutions.
• Prepare media plans, proposals and quotations based on client requirements and budgets.
• Conduct client meetings, presentations and site visits.
• Follow up with prospects and convert leads into confirmed business.
• Negotiate commercials and close deals while maintaining company profitability.
• Build and maintain strong relationships with new and existing clients.
• Achieve monthly and quarterly sales targets.
• Maintain an updated sales pipeline and regular follow-up tracker.
• Coordinate with the internal Media Planning and Operations teams for smooth execution after business closure.
• Keep track of market trends, competitor activities and new OOH opportunities.
• Develop long-term client relationships to generate repeat business and referrals.

Preferred candidate profile

• 3+ years of experience in Outdoor Advertising / OOH / Media Sales / Advertising Sales.
• Strong understanding of the Mumbai OOH advertising market.
• Existing network with brands, advertising agencies, media agencies and marketing professionals will be an added advantage.
• Proven experience in new client acquisition and business development.
• Strong communication, presentation, negotiation and closing skills.
• Target-oriented, proactive and confident in client interactions.
• Ability to independently generate leads and convert them into business.
• Good knowledge of hoardings, bus shelters, transit media, metro/railway advertising, LED, mall branding and BTL solutions.
• Willingness to travel across Mumbai, Thane and nearby markets for client meetings.
• Candidates from the Outdoor Advertising / Media / Advertising industry will be preferred.