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Business Development Executive

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Onsite

Business Development Executive

Entr Recruitment limited

Business Development Executive

Skills

CRMBusiness Development

1 month ago

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Important information


Contract type:

Permanent

Location:

Birmingham, UK

Work mode:

Onsite

Published on:

22 September 2026

What they need


Do you want the opportunity to build a team and progress to a Business Development Manager in the Interiors & Kitchen Design Industry?

Role Purpose

As part of the relaunch and continued growth of our client in the Kitchen design and supply business, we are establishing a dedicated business development and appointment-setting function from the ground up.

The Business Development Executive will initially take responsibility for generating and booking high-quality appointments for our field-based Kitchen Design Consultants, working with prospective customers to understand their requirements and convert enquiries and opportunities into confirmed appointments.

This is a hands-on role, but one with significant potential to develop. As appointment volumes increase and the team grows, we envisage the successful individual taking on greater responsibility for the function, with the opportunity to progress into a team management position.

We are therefore looking for someone who can deliver results personally from day one, while also having the ambition, commercial awareness and leadership potential to help shape a growing team.

Key ResponsibilitiesAppointment Generation & Sales

  • Contact prospective customers by telephone to discuss their kitchen renovation requirements and generate qualified appointments.
  • Convert inbound enquiries, leads and other opportunities into booked appointments for the field sales team.
  • Proactively follow up previous enquiries and opportunities where appropriate.
  • Build rapport quickly with prospective customers and confidently communicate the benefits of Kitchen Restoration.
  • Ask effective qualifying questions to establish customer requirements, suitability and buying intent.
  • Handle objections confidently and professionally to maximise appointment conversion.
  • Maintain a strong focus on appointment quality as well as volume, ensuring appointments booked represent genuine sales opportunities.
  • Achieve agreed individual targets and KPIs relating to contact rates, appointments, conversion and appointment quality.

Appointment Planning & Geographical Coordination

  • Manage appointment booking across defined geographical territories, ensuring appointments are allocated effectively to the appropriate Kitchen Design Consultant.
  • Use strong UK geographical knowledge to understand locations, distances and practical travel requirements.
  • Consider consultant availability, territories and journey planning when scheduling appointments.
  • Work closely with the field sales team to maximise diary efficiency and minimise unnecessary travel.
  • Maintain accurate and up-to-date appointment and customer information within Company CRM.

Customer Experience

  • Provide a professional and engaging first point of contact for prospective customers.
  • Represent the Company's brand, values and service proposition positively throughout every interaction.
  • Ensure customers receive clear and accurate information about the consultation process and what to expect from their appointment.
  • Maintain appropriate follow-up with prospective customers to maximise conversion opportunities.

Developing the Function

As the business and appointment-setting function grows, the role is expected to develop to include increased responsibility for:

  • Supporting the recruitment and onboarding of additional appointment-setting team members.
  • Helping establish effective processes, scripts, KPIs and ways of working.
  • Sharing successful sales techniques and supporting the development of new team members.
  • Monitoring appointment quality and conversion performance.
  • Providing coaching, feedback and day-to-day support.
  • Supporting the National Sales Manager with reporting and performance analysis.
  • Helping create a positive, commercially focused and accountable team culture.
  • Potentially progressing into responsibility for the day-to-day management of the appointment-setting team.

Person SpecificationEssential

  • Strong telephone-based sales, telesales, business development or appointment-setting experience.
  • A proven ability to engage prospective customers and convert conversations into appointments/sales opportunities.
  • Confident objection-handling and closing skills.
  • Experience booking appointments for field-based sales consultants.
  • Strong UK geographical knowledge and the ability to plan appointments logically across different territories.
  • Excellent verbal communication skills and a confident, professional telephone manner.
  • Commercially minded, target-driven and motivated by achieving measurable results.
  • Highly organised, with the ability to manage multiple appointments, territories and priorities.
  • Comfortable working independently and taking ownership of results.
  • Good IT skills and confidence using CRM, diary management or similar systems.
  • Ambitious and interested in developing into a position with greater responsibility as the function grows.

Desirable

  • Experience within home improvements, kitchens, interiors or another in-home sales environment.
  • Previous experience supporting, mentoring or coaching colleagues.
  • Experience working within a developing or newly established sales function.
  • Exposure to sales reporting, KPI management or team performance monitoring.

Key Skills & Attributes

The successful candidate will be:

  • Sales-focused – able to identify opportunities, overcome objections and confidently ask for the appointment.
  • Commercially aware – understands that appointment quality and sales conversion matter, not simply the number of bookings made.
  • Geographically switched-on – able to understand territories and plan sensible, efficient appointment schedules.
  • Self-motivated – comfortable taking ownership of a new function rather than stepping into an established team and process.
  • Resilient – able to maintain energy and performance in a telephone-based sales environment.
  • Organised – able to balance customer requirements with consultant diaries and geographical considerations.
  • Ambitious – looking for an opportunity to develop alongside a growing business.
  • Leadership-minded – able to demonstrate the potential to coach, support and eventually manage others.

Career Development

This position offers an opportunity to join the business at the beginning of a new phase of growth.

The successful candidate will initially be responsible for establishing themselves as a high-performing Business Development Executive and helping us develop an effective appointment-generation function.

As the volume of business increases and the team expands, there will be scope for the role to develop accordingly, with the potential to progress into a team leadership or management position.

Progression will be based on business growth, individual performance and demonstrated capability to lead and develop others.

Pay: £32,500.00-£35,550.00 per year

Benefits:

  • On-site parking

Experience:

  • Business development: 1 year (preferred)

Work Location: In person

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