Business Development Executive

Business Development Executive

Department: Sales & Business Development

Reports To: Digital Marketing Manager / US Sales Division

Location: Remote (India-based)
Experience: 3+ years
Education: Bachelors degree in Marketing, Business Administration, Commerce, Communications, or a related field preferred

Shift: Night Shift (aligned to US business hours)

Employment Type: Full-Time

Industry: Digital Marketing, AI Automation & Web services Agency

Markets Served: Global & United States (US-based clients only)

ABOUT THE ROLE:

VJ Overseas is seeking a driven Business Development Executive to power the top of our sales funnel for our digital marketing agency division. This is a sales-initiation role: you will own outbound prospecting, lead generation, inbound lead response, and first-touch qualification for US-based clients. All pitching and deal closing is handled by our US division your mission is to identify, engage, and qualify high-quality opportunities and hand off warm, sales-ready leads.

You will work the night shift to stay aligned with US business hours, operate with a high degree of independence, and serve as the first point of contact representing our agency to prospective US clients across freelance marketplaces, professional networks, and our company inbox.

KEY RESPONSIBILITIES:

Lead Generation & Outbound Prospecting

• Marketplace prospecting: Generate qualified leads through Fiverr, Upwork, and LinkedIn, maintaining an active presence and strong profiles across each platform.
• Outbound outreach: Identify, research, and target US-based businesses that fit our ideal client profile for digital marketing services.
• Cold campaigns: Run cold outreach campaigns via email, LinkedIn, and other prospecting platforms to build a consistent pipeline of new opportunities.
• Forum engagement: Engage prospects on social and community forums such as Reddit and Quora answering relevant questions, joining discussions, and sharing helpful insights to build credibility and surface inbound leads.
• Bidding & proposals: Craft and submit compelling proposals and bids on Upwork and Fiverr that win client interest and initial replies.
• Sales tooling: Use LinkedIn Sales Navigator and other lead generation tools to build targeted prospect lists and track outreach.

Inbox & Lead Management

• Inbox ownership: Own the company email inbox monitor, triage, and respond promptly to all incoming leads and inquiries from US-based clients.
• Fast response: Respond to every lead within agreed service-level timeframes, ensuring no inquiry goes unanswered during the US business day.
• Lead qualification: Qualify inbound and outbound leads against defined criteria, gather requirements, and capture key details before handoff.
• Handoff coordination: Schedule discovery calls and meetings between qualified prospects and the US sales division for pitching and closing.
• Brand-aligned comms: Maintain professional, on-brand, and error-free written communication in every client interaction.

CRM & Pipeline Management

• CRM hygiene: Log, track, and update all leads, contacts, and activity in GHL CRM, Zoho CRM, keeping records accurate and current.
• Multi-CRM fluency: Work fluently across other CRM platforms as needed, including HubSpot, Salesforce, and LinkedIn Sales Navigator.
• Pipeline tracking: Move leads through defined pipeline stages and ensure clean, complete handoffs to the US closing team.

Sales Collateral & Reporting

• Proposals & decks: Build and tailor proposals and pitch decks that clearly communicate our agency's services and value to US prospects.
• Sales reporting: Prepare regular sales reports on outreach volume, response rates, lead quality, and pipeline progression.
• Performance tracking: Track and report on personal KPIs and lead-generation targets, surfacing insights to improve conversion.

Collaboration & Independent Execution

• Cross-team sync: Coordinate closely with the US sales division to ensure seamless transition of qualified opportunities.
• Self-direction: Operate independently with minimal supervision, managing your own pipeline, schedule, and priorities during the night shift.
• Leadership growth: Demonstrate leadership potential by sharing best practices, mentoring as the team grows, and helping refine outreach processes.

REQUIRED SKILLS & QUALIFICATION:

• Experience: Proven experience in business development or lead generation at a digital marketing agency or similar B2B services company.
• Platform expertise: Hands-on experience generating leads and winning work on Fiverr, Upwork, and LinkedIn.
• Forum prospecting: Experience using social and community forums such as Reddit and Quora for prospecting, brand visibility, and inbound lead generation.
• CRM proficiency: Proficiency in CRM, with working knowledge of Zoho or GHL or HubSpot CRM, Salesforce, LinkedIn Sales Navigator, and other CRM tools.
• Communication: Excellent verbal and written communication in English clear, professional, and persuasive.
• Outbound skills: Demonstrated experience with outbound prospecting and lead generation platforms.
• Collateral creation: Ability to create polished proposals, pitch decks, and sales reports.
• Autonomy: Ability to work independently, take ownership, and deliver results with minimal supervision.
• Leadership: Leadership potential and a growth mindset, with the ambition to take on greater responsibility over time.
• Availability: Willingness and ability to work the night shift to align with US business hours.

WHAT WE OFFER:

• Remote work: Fully remote role with the flexibility of working from home.
• Global exposure: Exposure to the US digital marketing market and international clients.
• Career growth: A clear growth path with leadership opportunities as the team scales.
• Team support: A collaborative environment with a dedicated US sales division supporting your pipeline.