Business Development Executive

About Active Lifestyle

Active Lifestyle is a leading provider of premium fitness equipment and wellness solutions in Singapore. We partner with commercial gyms, corporate wellness facilities, educational institutions, healthcare providers, hotels, and home users to deliver innovative fitness solutions that promote healthier, more active lifestyles.

As our business continues to expand, we are looking for a motivated and energetic Business Development Executive who is passionate about fitness, enjoys building relationships, and has the drive to help expand our market presence.

Job Responsibilities

As a Business Development Executive, you will play a key role in driving business growth by developing new sales opportunities, strengthening customer relationships, and executing effective marketing initiatives.

Your responsibilities include:

• Develop and implement sales strategies to achieve revenue and business growth targets.
• Identify and generate new business opportunities through prospecting, networking, referrals, and marketing activities.
• Build and maintain strong relationships with existing and prospective customers.
• Prepare quotations, proposals, and sales presentations.
• Conduct product demonstrations and provide professional consultation on fitness equipment solutions.
• Develop and execute marketing campaigns across digital and traditional channels.
• Create engaging marketing content for social media, websites, email marketing, and promotional materials.
• Coordinate exhibitions, roadshows, product launches, and promotional events.
• Monitor market trends, competitor activities, and customer needs to identify new business opportunities.
• Work closely with the operations and customer service teams to ensure excellent customer experience.
• Prepare regular sales forecasts, reports, and market analysis.

Requirements

• Diploma or Bachelor's Degree in Marketing, Business Administration, Sales, or a related discipline.
• Minimum 1–3 years of experience in sales and/or marketing.
• Knowledge of the fitness equipment industry and understanding of commercial and home fitness products will be an advantage.
• Passionate about fitness, wellness, and healthy living.
• Strong communication, presentation, and negotiation skills.
• Customer-oriented with excellent interpersonal skills.
• Self-motivated, proactive, and results-driven.
• Able to work independently as well as collaboratively within a team.
• Proficient in Microsoft Office applications.
• Experience with CRM systems and digital marketing platforms is an added advantage.

Preferred Skills

• Sales and business development
• Digital marketing and social media marketing
• Lead generation and customer relationship management
• Content creation and campaign management
• Market research and competitor analysis
• Excellent presentation and communication skills
• Time management and organizational skills

Why Join Us?

• Attractive salary with performance incentives.
• Opportunities for career growth and professional development.
• Work with an established company in the growing fitness and wellness industry.
• Supportive and collaborative work environment.
• Employee discounts on fitness equipment and wellness products.
• Be part of a team that inspires healthier lifestyles in the community.